Fiona Bruce Solicitors’ digital marketing really works

We were asked to help Fiona Bruce Solicitors  improve their online presence with a dual SEO and Pay Per Click advertising. Having worked with Fiona Bruce for over 6 months we’re delighted to announce brilliant growth on all fronts.

  • Reached the first page on Google for over 12 keywords 
  • Top spot for ‘Solicitors in Warrington’ 
  • PPC click-through rate more than tripled

Our brief was

To increase the overall rankings of relevant search terms in a highly regulated and competitive market
To manage and provide month-on-month return on investment with Google Adwords campaigns

How we did it

Firstly we attacked their SEO. We conducted initial keyword research to ascertain exactly what users were searching for to find the services Fiona Bruce Solicitors offer, and tailored our SEO strategy accordingly. After reviewing what needed to be done onsite as well as offsite, the Arise team set about continuously implementing, refining and reviewing the strategy - improving their technical SEO setup and building links.

Secondly, we whipped their existing Google Adwords spend into shape - reviewing everything from keywords and ad copy through to bid management strategy. We put a monthly strategy into place to optimise the Adwords campaign, removing any unwanted searches, and optimising for relevant target market clicks.

The results...

Fiona Bruce now generate a consistent ROI across all their digital marketing campaigns and are continuously taking on new clients as a result.

SEO big wins

  • Now on the first page on Google for over 12 keywords 
  • Top spot for ‘Solicitors in Warrington’ maintained for 6 months and counting
  • Up from 100+ to first page for valuable terms like ‘Commercial Lawyers Cheshire’ 
  • Inbound links more than doubled

PPC big wins

  • An increase from a click-through rate of 2.32% to 8.29%
  • Monthly clicks for same budget increased from 27 to 237

What the client says

We are delighted to be in partnership with Ben and the team. They are dedicated and work hard on a daily basis to help us with our SEO work.

— Phil Porter LL.B. Managing Partner at Fiona Bruce Solicitors

If you'd like to hear more of our client testimonials, explore our case studies.

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