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Revenue increased through luxury hotel & spa's social media

The Challenge

Losehill House is a 4* hotel and spa located in the heart of the Derbyshire Peak District, and we have been privileged to have been working with them for a number of years.

Owner of Losehill House, Paul, was looking for an agency who could help raise the profile of the hotel, while showing off the unique features and offerings such as the luxury spa and double AA rosette awarded restaurant.

Time and know-how was an issue for the team at Losehill, however we have been working with them to develop great content to drive engagement to their feeds, which has ultimately lead to increased bookings.

The Solution

With a focus on strong visuals and highlighting the luxury aspects of the hotel, we carry out a social strategy to increase the number of page likes and followers, but always with an overarching goal of improving direct bookings on the Losehill website…

Fresh, regular, quality content

We produce fresh, regular, quality content across the Losehill Twitter & Facebook feeds. We ensure all content is relevant and interesting to their audience, without bombarding them with overtly “salesy” posts.

Promoting special offers

We work with the team to develop special offers at key periods and use advertising budgets to help drive sales.

User generated content

Losehill are fortunate to have customers who are passionate about their brand, and who regularly post pictures of their visit on social media. We use these images to create a sense of excitement and “FOMO” to help engage potential visitors.

Representing the full offering

We ensure messaging is balanced and represents all areas of Losehill House’s offerings to guests. While there may be periods where certain products or packages need more attention, it’s always best to give a full picture of what visitors can expect from their visit.

Cross-platform approach

While Twitter is a more instant and time sensitive platform, we post lighter, more fun content there, while keeping Facebook more consistent in terms of imagery, and using it as a platform to promote offers, important news, and driving traffic to the website.

Competitions

Competitions are a great way of gaining page engagement and reaching new audiences. We run occasional competitions on the Facebook page to help widen our reach and gain new page likes.

The Results

While working with Losehill House Hotel & Spa's social media and web presence we've been able to produce the following results for them.

Increase in visits in our first year of working with Losehill - a 65% increase!
113,490
website visits
Increase in website generated revenue while working with Losehill
823%
increase in web sales
Increase in Facebook page likes over 2018
18%
increase
Increase in online orders year on year
+49%
additional online orders

“Investing in our digital marketing has been extremely worthwhile. We have been able to communicate with a large proportion of our customers in new ways which has seen our revenue increase.

Arise manage our social media and website and have done a great job in improving our online presence, and are always on hand when we need them.”

Paul Roden, Losehill House Hotel & Spa
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