Welcome to the first episode of Staying Connected, the digital hospitality podcast brought to you by Arise.
We are delighted to feature Dr. Paul Fallon, Senior Lecturer in Tourism, Hospitality and Events (THE) at the Lancashire School of Business and Enterprise, as our first guest. During the episode, we navigate through Paul's own experience of the sector, key challenges facing organisations within the tourism, hospitality and events industry and the role digital marketing plays within such organisations.