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Managed reputation and revenue increase for historic 4-star hotel

The Challenge

Having already provided search engine optimisation (SEO) services for The Peacock, we were already quite familiar with the team and the establishment - a 4-star historic luxury hotel, part of the Haddon Estate in the Derbyshire Peak District.

Meeting with the owner, Lord Edward Manners, he laid out the challenge to manage the full digital marketing presence of the hotel; maintaining their reputation online through review sites such as Tripadvisor, continuing their already vibrant social media presence, building following and generating direct bookings, as well as dealing with incoming enquiries, managing their website, blog, email marketing and search presence.

The Solution

With this clear understanding of the need for digital marketing, we were tasked with the challenge of maintaining quality marketing output befitting of the historic hotel, liaising with and freeing up the hotel's team and providing a better return on their existing marketing spend.

We were able to capitalise on our existing experience working with luxury brands and hospitality clients to formulate and carry out a broad digital marketing strategy providing...

Managed online reputation

We managed their valued reputation across digital platforms such as Tripadvisor and Facebook, through regular updates to profile information, and monitoring and responding to reviews, improving brand perception, customer retention and visibility.

Full digital provision

We were able to provide full cover for all their digital channels in-house, with regular input across social media, search, email, pay per click, website and OTAs, review sites and third-party listings.

Social media chat cover

We monitored and responded to incoming enquiries and questions from existing and new customers on a daily basis, saving the time of hotel staff, and increasing conversions by informing customers and encouraging them to complete bookings.


Vibrant social media marketing

Using existing content, liasing with the team and gathering content on regular visits to the venue, we created vibrant content across their social media feeds on Facebook and Twitter, later introducing and growing a presence on Instagram too. Using well-written text consistent in tone, high quality photography, occassional competitions and strategic use of advertising spend, we were able to provide growth, engagement and ROI across all channels.

Website development

We have provided regular proactive suggestions for website improvements, which have been implemented by our development team to their benefit. The Peacock have benefited from technical SEO, assistance with GDPR compliance, adapting the website for mobile accessibility, implementation of online offer purchases, improvements to encourage direct bookings and enquiries and payment processor updates to keep step with incoming security compliance requirements. In addtion we've been able to provide robust, quick and secure website hosting, providing peace of mind and business continuity with uptime monitoring and daily off-site backups.

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The Results

We had the pleasure of utilising all digital marketing channels to realise a number of benefits for The Peacock at Rowsley, notable results have included...

Facebook followers grown from 2,271 to over
10,995
followers
Revenue generated through online vouchers & offers
£34,400
online revenue
Tripadvisor response rate, compared to competitor average of 3%
95%
response rate
Annual traffic achieved through search engines over
56,800
organic traffic

“Arise have helped us grow our online presence for a number of years now. The work undertaken has allowed us to maintain a good spot on Google and ultimately helped boost our bookings.”

Laura Ball, The Peacock at Rowsley
Arise
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