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In-House vs. Outsourcing Digital Marketing by Daniel Evison
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In-House vs. Outsourcing Digital Marketing

A question many business owners will be asking themselves before diving into digital marketing is whether to outsource or manage internally. Ultimately, there are a lot of factors to consider when making this decision, and it’s going to vary for each and every business. Outsourcing your...

How Much Does PPC Management Cost? by Daniel Evison
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How Much Does PPC Management Cost?

What Is PPC? PPC, which stands for Pay-Per-Click, is a digital marketing technique used to drive website traffic and conversions for businesses across the globe. Advertisers can display ads within the search engine results pages of sites including Google and Bing, in order to increase visibility...

How To Get Into Digital Marketing by Daniel Evison
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How To Get Into Digital Marketing

Is digital marketing a good career? We think that digital marketing is a great career choice, but obviously, we’re a little biased, so we’ll do our best to justify why, and how to get into digital marketing. So why is digital marketing a good career choice? Digital marketing skills...

How Much Does SEO Cost? by Daniel Evison
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How Much Does SEO Cost?

What is SEO? SEO, which stands for Search Engine Optimisation is the process of optimising websites and digital content so that they’re more discoverable on search engines such as Google and Bing. Due to the huge influence search engines have on the internet, SEO is important for...

What Are PPC Keywords & How To Find Them by Daniel Evison
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What Are PPC Keywords & How To Find Them

There are many benefits to PPC and it’s a channel that if done correctly can generate incredible returns. The starting point of any PPC campaign begins with keywords, which is what we’ll be exploring in this post.What are PPC keywords? Keywords are the foundation of PPC...

Digital Marketing Agency Pricing by Daniel Evison
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Digital Marketing Agency Pricing

How much does it cost to hire a digital marketing agency? If you’re considering working with a digital marketing agency, you’ll probably want to know how much it will cost and what their pricing models are. After all, no one wants to pay over the odds, or feel like they’re being...

Why Is LinkedIn Important For Business? by Daniel Evison
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Why Is LinkedIn Important For Business?

With over 875 million members in more than 200 countries, LinkedIn is one of the largest social media platforms and is an invaluable tool for helping you grow your business. This social media platform differs from others and its primary focus is to connect professionals and share business-related...

How AI Can Affect Your Digital Marketing Campaigns by Lewis Budden
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How AI Can Affect Your Digital Marketing Campaigns

New technologies are continuously being developed, and digital marketing is no exception. One of the most revolutionary advancements in recent years is artificial intelligence (AI). But can AI affect digital marketing? The short answer is yes! Businesses can target their clients more effectively...

How To Optimise Content For SEO by Daniel Evison
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How To Optimise Content For SEO

We all know just how important SEO is for businesses and involves many different components but content plays a critical role. It’s essential that the content your website has is SEO friendly and well-optimised to get maximum visibility. After all, you’ve probably spent valuable time...

What Is Hotel Digital Marketing? by Daniel Evison
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What Is Hotel Digital Marketing?

What Is Digital Marketing For Hotels and Why Is It Important? Hotel digital marketing is a term used to cover a number of different methods to promote your hotel online and build your online presence. There are over 5 billion internet users worldwide and it’s most people's first stop in...

The Latest Instagram Updates - What You Need to Know by Lewis Budden
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The Latest Instagram Updates - What You Need to Know

Instagram has released a new, 23-page overview of how brands may use Instagram Reels for promotion and community building as part of its new series of updated how-to guides. The overview contains a number of important suggestions and comments on how to use Reels effectively. Here is...

Why SEO Is Important For Small Businesses by Daniel Evison
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Why SEO Is Important For Small Businesses

Digital marketing is fantastic in helping small businesses grow and reach new potential customers and one of the most valuable channels for long-term growth is SEO. Do you want to compete more effectively with competitors in your space? Do you want more visibility for your website? SEO may be the...

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