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Is Social Commerce The Future of E-commerce?

Social commerce is revolutionising the e-commerce landscape, turning social interactions into shopping experiences. Ever wondered "What is social commerce?" or why it's pivotal for modern businesses? Then you're in the right place, we'll explore key platforms, game-changing statistics, and future...

Creating A Hotel Website That Drives Direct Bookings

First impressions count and your hotel’s website is likely the first touching point between potential guests and your hotel. That’s why it’s important to have a well-designed, easy-to-use and informative website. A good hotel website needs to do more than just provide...

3 Top Email Marketing Tools for Your Business

As of 2019, 58% of people check their emails first thing in the morning. That’s a pretty substantial amount of people, some of which may be your customers. With such a high percentage of people starting their day by checking their inbox, businesses have a prime opportunity to capture...

Understanding the Cost of a Website for a Small Business

Wondering "How much does a website cost for a small business?" You're not alone. Moving your business online is a big step, and the average cost of a website for small business owners can vary significantly. Whether you're curious about the cost of creating a website or trying to gauge how much a...

How Video Content is Revolutionising Digital Marketing

Today's digital age has made the phrase 'a picture is worth a thousand words' evolve into 'a video is worth a million views'. With consumers increasingly preferring dynamic video content over text-based communication, the significance of videos in digital marketing strategy has skyrocketed,...

How to make your hotel's PPC budget go further

What is PPC? PPC stands for Pay Per Click and is a digital marketing method used to advertise websites, services and products online (usually through a website such as Google). It showcases your website, in the form of an ad, in more prominent places in search engine results. PPC is a powerful...

How can SEO & PPC work together?

In the vast and ever-evolving world of digital marketing, businesses are constantly striving to maximise their online visibility in order to attract their target audience and drive success. So, if you’re an up-and-coming business with the same goals,it’s important that you know about...

Social Media Marketing Tips for your Hotel

Social media, one of today’s most influential assets of marketing, may seem a fairly simple method in increasing your hotel’s online presence. However, there are a few important things you should consider to make sure you're getting the most out of your platform. In this blog article,...

What is Metasearch & Why Its Important For Hotels

Introduction In today’s digital world, it’s important to stay ahead of the game when it comes to digital marketing for your hotel.One powerful tool every hotel should have in its arsenal and one that can significantly improve your hotel’s visibility and direct bookings is...

Influence of AI For Hotel Digital Marketing

The power of artificial intelligence (AI) is rapidly becoming an essential component of digital marketing within the hotel industry, helping to draw in and retain guests like never before.In this blog article, we will explore the significant impact of AI on digital marketing campaigns, revealing...

User Generated Content For Hotels & Hospitality

User-generated content (UGC) has become a powerful component of any brand's presence and can be especially useful for hotels and hospitality businesses to supercharge their marketing efforts. UGC helps to build assurance and trust.In a world full of countless marketing messages and digital noise,...

What is PPC? A Guide For Small Businesses

In 2023, marketing your business effectively online is absolutely essential if you want to thrive. Digital marketing is becoming a necessity for all small business owners, from social media marketing, right through to SEO.A powerful digital marketing channel, usually one of the last to be...

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Maximise your digital impact with more industry tips & advice