Harness the power of the web for hospitality, tourism and beyond

  This article was originally featured in the May 2019 issue of Boutique Hotelier . A hotel's web presence is undoubtedly the linchpin of any modern marketing strategy, and while many understand this, the final result often misses the mark. So, how can you be sure your website, as crucial to your business as it is, is up to scratch? The following...

  This article was originally published on the Boagworld blog on 14th May 2019. Although many organisations already use every digital channel at their disposal, common issues we see are both the lack of a cohesive strategy that links these channels together and a disconnect between their brand values and digital presence. Maintaining brand...

When it comes to the online presence of any B2C business, Facebook is a critical platform. And for the hotel industry it can yield massive benefits, but only when used wisely. But despite these potential gains, a shocking number of hotel marketers are using the platform poorly. By missing out on some fundamental principles, their hotels are missing out on...