Toggle the navigation menu

Advice

Advice and resources helping you use all digital platforms to their fullest potential.
The latest Hospitality Social Media Websites
Read more

2019's Google Updates And What They Mean For Hotel Websites

Gaining traffic from Google searches is a key part of many hotels marketing strategies, but at times the results of your SEO efforts can seem a little unpredictable. Keeping an eye on best practices, and key updates to Google’s inner workings can be the key to understanding and bettering...

Read more

Why blogging is the best way to showcase your hotel's character

While consumers tend to want a website to provide the information they’re after as quickly and succinctly as possible, long-form blog posts are a little different. The content featured throughout the main pages of your website should clearly display quick answers to consumer questions, so...

Read more

What is SSL, and why should I be bothered?

So, what is SSL? SSL, or Secure Sockets Layer to give it its full name, is an encryption method used to keep your users’ data safe and secure. To put it simply, this “encrypting” means encoding or jumbling up the data on one end and unjumbling it into its original form,...

Read more

How not to rely on OTAs but still boost bookings

This article was originally published in the September 2019 edition of Luxury Hospitality Magazine. A common theme we see, particularly with independent hotels, is a heavy reliance on Online Travel Agents (OTAs) to maintain a steady stream of incoming bookings. While these OTA sites, such as...

Read more

Using Instagram Stories in the hospitality industry

Instagram is all about the power of pictures.With over one billion active monthly users worldwide (Statista, 2018), the platform gives business users the opportunity to win over their customers with photography, captivating content and a visual, stimulating aesthetic - a particularly powerful...

Read more

Can LinkedIn be an effective marketing channel for hotels?

This article was originally published by Hotel Speak on 15th August 2019. For those responsible for marketing a hotel, small or large, LinkedIn isn’t always the first channel that comes to mind.With hospitality having business-to-customer relationships at its core, and LinkedIn having such...

Load more articles

Maximise your digital impact with more industry tips & advice

You'll receive an email update every 2 weeks with insight and advice to support you in your digital marketing journey. We treat your email address with care, and you can unsubscribe with just a click.

Arise
Please Wait