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Advice and resources helping you use all digital platforms to their fullest potential.
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What is SSL, and why should I be bothered?

So, what is SSL? SSL, or Secure Sockets Layer to give it its full name, is an encryption method used to keep your users’ data safe and secure. To put it simply, this “encrypting” means encoding or jumbling up the data on one end and unjumbling it into its original form,...

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How not to rely on OTAs but still boost bookings

This article was originally published in the September 2019 edition of Luxury Hospitality Magazine. A common theme we see, particularly with independent hotels, is a heavy reliance on Online Travel Agents (OTAs) to maintain a steady stream of incoming bookings. While these OTA sites, such as...

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Using Instagram Stories in the hospitality industry

Instagram is all about the power of pictures.With over one billion active monthly users worldwide (Statista, 2018), the platform gives business users the opportunity to win over their customers with photography, captivating content and a visual, stimulating aesthetic - a particularly powerful...

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Can LinkedIn be an effective marketing channel for hotels?

This article was originally published by Hotel Speak on 15th August 2019. For those responsible for marketing a hotel, small or large, LinkedIn isn’t always the first channel that comes to mind.With hospitality having business-to-customer relationships at its core, and LinkedIn having such...

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How to squeeze the most out of each social media channel

This article was originally published by Hotel Speak on 5th July 2019. By now we all know that success in the modern age means being present on social media. With the latest stats indicating that “digital channels are continuing to see a year over year increase of no less than 100 million...

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How to market a boutique hotel more effectively on social media

This article was originally published at Boutique Hotel News on 5th July 2019. Marketing a boutique hotel can be a daunting task. Marketing a boutique hotel can be hard. Whether you're newly opened and desperate for your first guests, or a well-established business, managing the day-to-day and...

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