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Advice and resources helping you use all digital platforms to their fullest potential.
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Keeping your voice: 4 key messages to share on social media during the coronavirus pandemic

In this time of uncertainty, it is more important than ever to maintain strong communication channels with your guests, visitors and audience.While it may be tempting to withdraw from social media platforms and other marketing tools, research has shown that self-isolation and social distancing...

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How temporary closure should affect your digital marketing

In an effort to limit the spread of coronavirus, the UK Government has effectively asked hotels, restaurants, pubs, and food chains to cease trading for the coming weeks and months. While this is the best thing for the country’s health, temporary closure is not an easy decision for business...

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What to include in your digital marketing during the Coronavirus pandemic

In light of the unfolding spread of Coronavirus and the effect it’s having on all our lives, there’s no doubt that hospitality businesses will face a vast challenge in the coming weeks and months. Many hoteliers are turning to their digital marketing channels to help them communicate...

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Marketing your business well during challenging times

With the COVID-19 outbreak all over the news, these days are truly unprecedented. While that's true, one thing shouldn't come as a surprise - there will always be challenges to your business. Unfortunately, we will always see political, economical, climate, social and health-related circumstances...

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What Is Social Media Engagement, And Why Should You Care?

This article was originally published by us over at Hotel Speak on February 3rd 2020. Social media is not a one-way street. Though channels like Facebook, Twitter and Instagram give businesses a great way to broadcast messages to their audience, the real beauty of social media is that it is...

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8 SEO Tips Hotels Starting out with SEO need to know

For your hotel to thrive, you need to drive traffic to your website. Search Engine Optimisation, or SEO for short, is the process of improving your website to up your chances of getting ranked higher on search engines such as Google and Bing. It can seem like a dark art to the beginner, with many...

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2019's Google updates and what they mean for hotel websites

Gaining traffic from Google searches is a key part of many hotels marketing strategies, but at times the results of your SEO efforts can seem a little unpredictable. Keeping an eye on best practices, and key updates to Google’s inner workings can be the key to understanding and bettering...

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Why blogging is the best way to showcase your hotel's character

While consumers tend to want a website to provide the information they’re after as quickly and succinctly as possible, long-form blog posts are a little different. The content featured throughout the main pages of your website should clearly display quick answers to consumer questions, so...

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What is SSL, and why should I be bothered?

So, what is SSL? SSL, or Secure Sockets Layer to give it its full name, is an encryption method used to keep your users’ data safe and secure. To put it simply, this “encrypting” means encoding or jumbling up the data on one end and unjumbling it into its original form,...

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How not to rely on OTAs but still boost bookings

This article was originally published in the September 2019 edition of Luxury Hospitality Magazine. A common theme we see, particularly with independent hotels, is a heavy reliance on Online Travel Agents (OTAs) to maintain a steady stream of incoming bookings. While these OTA sites, such as...

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Using Instagram Stories in the hospitality industry

Instagram is all about the power of pictures.With over one billion active monthly users worldwide (Statista, 2018), the platform gives business users the opportunity to win over their customers with photography, captivating content and a visual, stimulating aesthetic - a particularly powerful...

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Can LinkedIn be an effective marketing channel for hotels?

This article was originally published by Hotel Speak on 15th August 2019. For those responsible for marketing a hotel, small or large, LinkedIn isn’t always the first channel that comes to mind.With hospitality having business-to-customer relationships at its core, and LinkedIn having such...

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