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How To Do SEO For Hotels by Daniel Evison
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How To Do SEO For Hotels

It’s great having a well-designed and aesthetically pleasing website for your hotel, but the hardest part is yet to come - you need to drive traffic to it. Not only do you need the traffic to your great website, but you need quality, relevant traffic - users that are likely to make a...

How Much Does Digital Marketing For Hotels Cost? by Daniel Evison
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How Much Does Digital Marketing For Hotels Cost?

Digital marketing in the hotel and hospitality industry is now crucial in order to get your hotel noticed by both new and existing customers. This then begs the question, what is hotel digital marketing? Simply put, it’s a term used to cover a number of marketing channels and methods...

Instagram vs. TikTok: Which is Best for Your Business? by Lewis Budden
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Instagram vs. TikTok: Which is Best for Your Business?

Social media plays a crucial role in the success of businesses. With numerous platforms available, it can be difficult to determine which one is best for your business. In this blog, we will compare two popular platforms - Instagram and TikTok - and discuss which one is the suitable option for...

How Effective Is PPC Advertising? by Daniel Evison
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How Effective Is PPC Advertising?

Pay-per-click (PPC) advertising can be a fantastic way for businesses to reach new and existing customers, drive website traffic and increase conversions by placing adverts on search engines. Then, each time one of these ads is clicked, the company pays a fee. The most common platforms for PPC...

How Much Does A Website Cost? by Daniel Evison
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How Much Does A Website Cost?

Whether you’re a small business owner or a large corporation, it’s now more important than ever that you have a consistent and informative online presence. Having a well-designed and functional website is crucial and it can maximise your business considerably. But obviously, this...

Do Hotels Really Need A Bespoke Website in 2023? by Daniel Evison
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Do Hotels Really Need A Bespoke Website in 2023?

First impressions are important for any business, but with hotels, it’s especially true. A hotel website needs to showcase the beauty and the character of the hotel, encouraging custom right from the very beginning. Bespoke websites are often seen as the perfect way to showcase this...

In-House vs. Outsourcing Digital Marketing by Daniel Evison
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In-House vs. Outsourcing Digital Marketing

A question many business owners will be asking themselves before diving into digital marketing is whether to outsource or manage internally. Ultimately, there are a lot of factors to consider when making this decision, and it’s going to vary for each and every business. Outsourcing your...

How Much Does PPC Management Cost? by Daniel Evison
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How Much Does PPC Management Cost?

What Is PPC? PPC, which stands for Pay-Per-Click, is a digital marketing technique used to drive website traffic and conversions for businesses across the globe. Advertisers can display ads within the search engine results pages of sites including Google and Bing, in order to increase visibility...

How To Get Into Digital Marketing by Daniel Evison
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How To Get Into Digital Marketing

Is digital marketing a good career? We think that digital marketing is a great career choice, but obviously, we’re a little biased, so we’ll do our best to justify why, and how to get into digital marketing. So why is digital marketing a good career choice? Digital marketing skills...

How Much Does SEO Cost? by Daniel Evison
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How Much Does SEO Cost?

What is SEO? SEO, which stands for Search Engine Optimisation is the process of optimising websites and digital content so that they’re more discoverable on search engines such as Google and Bing. Due to the huge influence search engines have on the internet, SEO is important for...

What Are PPC Keywords & How To Find Them by Daniel Evison
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What Are PPC Keywords & How To Find Them

There are many benefits to PPC and it’s a channel that if done correctly can generate incredible returns. The starting point of any PPC campaign begins with keywords, which is what we’ll be exploring in this post.What are PPC keywords? Keywords are the foundation of PPC...

Digital Marketing Agency Pricing by Daniel Evison
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Digital Marketing Agency Pricing

How much does it cost to hire a digital marketing agency? If you’re considering working with a digital marketing agency, you’ll probably want to know how much it will cost and what their pricing models are. After all, no one wants to pay over the odds, or feel like they’re being...

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