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What is PPC? A Guide For Small Businesses

In 2023, marketing your business effectively online is absolutely essential if you want to thrive. Digital marketing is becoming a necessity for all small business owners, from social media marketing, right through to SEO.A powerful digital marketing channel, usually one of the last to be...

Types of Email Marketing

In this post, we will explore the different types of email marketing strategies that can be used for business, whether they are a b2b business, an online shop, a service provider or a hospitality business. Email marketing is a channel with many benefits, that when utilised correctly and...

How Much Does Social Media Marketing Cost?

What is social media marketing? Social media marketing is the promotion of a business using social media, the main aim being to promote engagement from a specific target audience in order to build awareness and encourage explicit business-related conversions and goals.In this post, we’ll be...

Social Media Content Ideas For Hotels

Social media for hotels is more important in 2023 than it ever has been. More and more potential guests interact with social media on a daily basis and visibility on these channels for your hotel can increase both awareness and direct bookings.It’s sometimes hard to know what to post...

How Can I Drive More Traffic To My Website?

You may have a great website that converts well, turning traffic into leads, enquires and sales, but without visitors, it’s often a wasted opportunity. So what options do you have to drive more traffic to your website? There are many digital marketing options available that can get you in...

How To Do SEO For Hotels

It’s great having a well-designed and aesthetically pleasing website for your hotel, but the hardest part is yet to come - you need to drive traffic to it. Not only do you need the traffic to your great website, but you need quality, relevant traffic - users that are likely to make a...

How Much Does Digital Marketing For Hotels Cost?

Digital marketing in the hotel and hospitality industry is now crucial in order to get your hotel noticed by both new and existing customers. This then begs the question, what is hotel digital marketing? Simply put, it’s a term used to cover a number of marketing channels and methods...

Instagram vs. TikTok: Which is Best for Your Business?

Social media plays a crucial role in the success of businesses. With numerous platforms available, it can be difficult to determine which one is best for your business. In this blog, we will compare two popular platforms - Instagram and TikTok - and discuss which one is the suitable option for...

How Effective Is PPC Advertising?

Pay-per-click (PPC) advertising can be a fantastic way for businesses to reach new and existing customers, drive website traffic and increase conversions by placing adverts on search engines. Then, each time one of these ads is clicked, the company pays a fee. The most common platforms for PPC...

How Much Does A Website Cost?

Whether you’re a small business owner or a large corporation, it’s now more important than ever that you have a consistent and informative online presence. Having a well-designed and functional website is crucial and it can maximise your business considerably. But obviously, this...

Do Hotels Really Need A Bespoke Website in 2023?

First impressions are important for any business, but with hotels, it’s especially true. A hotel website needs to showcase the beauty and the character of the hotel, encouraging custom right from the very beginning. Bespoke websites are often seen as the perfect way to showcase this...

In-House vs. Outsourcing Digital Marketing

A question many business owners will be asking themselves before diving into digital marketing is whether to outsource or manage internally. Ultimately, there are a lot of factors to consider when making this decision, and it’s going to vary for each and every business. Outsourcing your...

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Maximise your digital impact with more industry tips & advice