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Advice and resources helping you use all digital platforms to their fullest potential.
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A bad social presence can hold your business back

In the past we’ve written blog posts discussing the power of social media and what having a strong social media presence can do for you… but what if the social presence you’ve created is a negative one? Outdated content? Outdated brand...

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Fake social media engagements aren't the way forward

In a world that revolves around validation from how many likes or views your social media content gains, it’s easy to see why people are swayed by the temptation to invest in fake engagements from bots in order to make their products or services appear to be more popular than they...

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Why each social platform needs a different approach

Many individuals using social media platforms for business fall into the trap of linking up all their feeds so anything they post on one of their channels will filter through to the rest of them. Though this may seem like good practice as it saves time, this is actually quite a bad...

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Arise highlights of 2018

2018 has been a great year for the Arise team and our clients. From launching new websites to welcoming a new team member, it’s been enjoyable for numerous reasons. Here are a few highlights… We rebranded We worked with the wonderful Elizabeth Elcoate in order to...

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Make sure you're targeting the right users

When you’re setting up your marketing strategy, one of the main things you’ll probably be aiming for is high engagement levels. Though this is certainly an important factor, try not to get too caught up with thinking you need to gain plenty of likes, shares and comments all...

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Raising your marketing budget over the festive season

For most business to consumer markets, the festive season is the most important time for your marketing strategy. This is the time of year where the potential to sell your products and services is at an all time high. If this applies to your business, we would highly recommend you...

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Communicating your message with emojis

With the roll-out of 2018’s new emojis, we’ve seen a rise in brands using them in their social content over the past week. This has brought about the question: how and when is it appropriate to use emojis to communicate your message? Emojis can create fun visual...

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Using digital techniques to gain repeat business

Regulars are the people that help to maintain and grow a business. As a business owner, it’s crucial you understand the importance of customer retention. Alongside providing excellent customer service at all times, there are several digital techniques you can put in place to...

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Optimising your blog posts

Keeping your blog regularly updated is an important part of your marketing strategy. It will keep people clicking through to your website and help to establish the fact you’re an expert in your industry However, you need to ensure the blogs you’re posting are fully...

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Piggybacking the #GBBO craze

For ten weeks at the start of every autumn, the UK goes Bake Off crazy when the popular show makes its annual return. During this time many people will be using the #GBBO hashtag on social media and will be more likely to engage with any content about Bake Off as the excitement grows....

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How long will it take to see results in my digital marketing?

When it comes to your digital marketing it’s important you don’t get false expectations of how quickly you’ll start to see the results you’re aiming for—remember all good things take time! Exactly when you might start hitting your targets will vary...

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When should you start posting your Christmas content?

When it comes to Christmas marketing, it seems like every year brands are competing to be the first to get their festive content out there. So, this begs the question - when should you realistically start promoting your Christmas events and offers? The...

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How to build local business

If you run a business that falls into the leisure and tourism industry, though you’ll aim to get people to visit you from far and wide it’s always important to build up your local following. Locals are the people that will be most likely to visit your establishment time and...

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Making the most of the Instagram stories feature

Instagram stories is by no means a new feature, so most brands have had plenty of time for trial and error when it comes to using it as part of their digital marketing strategy. This means there’s no excuse not to use it if your brand offers visual products and...

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Digital Brand Identity: Bringing The Offline, Online

What makes your business different? Historic character? Specialist ingredients? Modern flair? Chances are, these traits are what make your customers love and connect with what you’re selling, whether that be a product, service or experience. They make your business what it...

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Should you include Pinterest in your marketing strategy?

Current research shows ‘millennials’ use Pinterest just as much as they use Instagram . So why do so many brands include Instagram in their marketing strategy, yet ignore Pinterest? Research also shows that 87% of Pinterest users have purchased a product they’ve...

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The advantages of working with a digital agency

When it comes to taking your digital marketing into consideration, you’ll need to make a decision on whether to hire an employee to cover the role in-house, or whether to take that budget and instead put it towards working with a digital marketing agency. We understand why some...

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Kick-starting your online presence

We’ve written several blogs advising how to elevate your online presence once you’ve set it up, but we’ve had people question where exactly they should start if they have little to no existing online presence. It’s likely that even if you haven’t set up...

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Competition T&C's: What to Include

When setting up a social media competition, it’s important to include terms and conditions to comply with the guidelines of the platform(s), and to ensure entrants are fully aware of how the competition will function. There are many factors that need to be included in the...

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The Importance of Social Media Competitions

You’ll notice many brands, both large and small, set up social media competitions to reward their followers. Some brands may be hesitant when it comes to this way of promoting their business, which is understandable. It’s difficult to contemplate giving goods away if a...

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Social Media Pet Peeves: Are You Annoying Your Online Audience?

Recent research conducted by social scheduling tool Hootsuite revealed that too many hashtags, ignoring customer comments and a ‘sell-sell-sell’ attitude are amongst the marketing tactics most detested by social media users. A tweet from Hootsuite asked followers to...

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Facebook: The 'Grandfather' of Social Media?

Facebook has been around since 2004, making it basically the “grandfather” of social media platforms. With this in mind, it could be tempting for organisations to migrate to platforms which promise newer, more exciting opportunities. Though exploring these opportunities...

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How brands like Lidl are using clever marketing tactics to change perceptions

Digital marketing can be particularly valuable to businesses who may once have been shunned with a low quality brand image and want to work to change people’s perceptions of them, and to persuade the world that they offer good quality, trustworthy goods and services.  ...

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Giving your website 'the competitive edge'

As a business or brand, squeezing the best out of every bit of your digital marketing budget is key to success. Any edge you can get over competitors is priceless, and as we've come to discover, your website is no different....

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Storytelling & social media - what we can learn from the core features of a story

 Once upon a time, digital marketing was dominated by those who could shout the loudest. Nowadays, it's a very different story. Creating a unique online presence in order to stand out is more important than ever. However, developing this presence is no longer simply a case of...

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GDPR, what is it?

There’s been a buzz around GDPR for a while now, but many companies still don’t understand it or have a plan in place. We get it, you’re busy running a business and it is a fairly complex issue. While we’re not experts and certainly can’t advise from a...

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Why social media is an essential for your hospitality business

More and more of your customers are heading to Facebook, Twitter and Instagram to check out businesses before choosing where to book. That’s why it’s so important that not only are you present online, but also that you’re doing it well. We understand that making an...

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How to... understand if your Facebook ads are working

Now you’ve mastered the setup of your Facebook campaigns, how exactly do you know if they’re working effectively? Using your drop down menu in the far right hand corner of your home page, select ‘Manage Adverts’. You’ll find a list of all the campaigns...

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How to... take control of your social media ad preferences

Facebook ads are targeted based on data collected from you, such as the personal information you provide on your profile and your online search history. Other pieces of information are used to determine which ads are appropriate for you, such as the pages, ads and apps you’ve...

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Using FOMO to your advantage in digital marketing

In the digital world we live in, people are increasingly sharing their personal experiences across social media platforms. Photos, check-ins and hashtags documenting life events such as holidays, nights out and new purchases are taking over people’s timelines, triggering...

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How and why you should piggyback national events in your digital marketing

So a big event is coming up, and you know for sure it’s going to be the main source of online conversation for some time. Don’t let an opportunity to tap into that public excitement pass you by! Being aware of upcoming events and working them into your digital marketing...

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The rise and fall of the hero image

Trends come and go, and this is especially true with creative industries and practices. Looking at web design in particular, you will notice certain trends occurring in site design, often arriving at a point where they become cliched, or there is a realisation that the design feature...

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Blogging for business workshop - a collaboration with Business Sheffield

Ever wanted to find out the secrets behind successful blogging? Arise helped local business owners to do just that on Thursday 29th September when we delivered a 3 hour ‘Blogging For Business’ workshop in collaboration with Business Sheffield . Why...

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How to write a great email marketing campaign in 4 simple steps

With the ever-growing importance of digital marketing tactics such as social media management and blogs, it’s easy to disregard email marketing as a valid method of generating leads and reaching your audience. Everyone just uses Facebook now, right? Wrong. Many people...

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How hashtags can connect you to a bigger audience

For those starting out on social media, hashtags may seem a little confusing at first - but they are an important factor in contributing to your digital marketing success, and can help your content gain a much bigger reach. More accessible By using hashtags, you...

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Why we love PPC Google Adwords (and you should too!)

PPC (Pay Per Click) Ads are essentially online adverts whereby the advertiser pays a fee each time an ad of theirs is clicked i.e. buying website visitors/traffic. When done correctly, the amount you pay for the click should be minimal in comparison to the sale value. For example, a...

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The power of social media: connecting you to a worldwide audience

With Facebook closing in on 2 billion users across the world, Instagram on 700 million, and Twitter reaching around the 350 million mark, it’s safe to say social media is fully ingrained in our culture. Seeing how big an opportunity social media presents, it would be foolish to...

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3 big things we've learned from our first year in business

Our first full year in business is already drawing to a close - how time flies! It's been a crazy, incredible 2015 - this time last year the company consisted of the director servicing just a handful of good clients! from his spare room. Fast forward a year and we're a busy little...

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Making a digital marketing project sail smoothly

You'll have heard it somewhere, "the customer is our priority", so before you roll your eyes let us explain quickly how here at Arise, our customers really are our number one priority. Customer satisfaction is our company ethos - at the end of the day, it's a necessity for...

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Bespoke website design, the best way forward?

One of the questions we often hear is why do we recommend and build bespoke web designs from scratch, rather than use a build-it-yourself offering like Squarespace , or a pre-built CMS or framework like Wordpress? I'll admit, there is a place for these templates and self-build...

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The hidden factors that make an awesome web design

There's a lot more that goes into creating a web design than you may realise, and much more goes into making a truly unique web design We thought we'd share a number of the things that we always put into a website that many people wouldn't think about, and many developers out there...

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3 things we've learned from launching websites

1) The beginning affects the end Looking back at the projects that haven't landed as smoothly as they could have, they tend to have one thing in common: they weren't planned out clearly at the start. "When a man does not know what harbour he is making for, no wind is the right...

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What does SEO really involve?

A lot of the SEO industry is shrouded in mystery and magic, and it's hard for real folk to know what actually goes on behind closed doors. When we're working away on SEO for our clients , we do everything we can to share what we're doing for them - transparency is important. So I...

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How to design your website with purpose

The first rule of most things in life is to know what you want to achieve. Same point applies when you're creating a web design - you need to know what you want to get out of it. What do you want from people? What is your website's purpose? What do you want people to do once...

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Think about this before you start selling online

Starting to sell online can be a bit of a mammoth task. Over the years we've helped a number of folk through the shark infested waters of a new ecommerce adventure. Here's my handy breakdown of what you should be thinking about when embarking into the world of the online store......

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Never had a website

We recently met with a new client who, despite being in business for 15 years had never got round to getting a website set up for their company. This got us thinking - for those out there who have never got round to it, and those out there who have been online so long they've...

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Ensuring happy, robust web designs for all browsers

Attention to detail, and an end product that's robust and works well are really important factors to us when creating a new web design. Part of the way we hit these is to make sure our websites are compatible with all browsers. There are so many web browsers in this day and age....

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Should I market my site using SEO or Google Adwords?

When launching a new site, or marketing a site you already run, you might have a question when it comes to how you market it online. Do you invest into your SEO and increase traffic that way? Or do you focus your time and money on pay per click advertising ? When to go SEO SEO is...

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How to keep your website alive

Over the years we've seen many good web designs not achieving their potential. The site may be launched with fanfare, but as time goes by it's left untouched. You may take a look at the latest news section to see an update from 3 years ago, browse to the about page and see profiles of...

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The minimum you should expect from any digital agency

We've been working on a number of projects recently taken over from different web agencies - some local and some afar. There have been a few things that others have done, or neglected to do that have shocked us. It struck us that as a technophobe looking for an appropriate web...

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Should your web design look great, or work great?

When embarking on a new web design, it can be difficult to choose the best path forward - do you go for a beautifully designed site? Or do you want something that simply works well, and makes a return for you? After spending nearly 15 years designing and building websites for a whole...

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Online reviews, dealing with the good and the bad

Getting online reviews from customers can be good for your business in plenty of ways - from boosting your SEO through to encouraging new customers to make a purchase. It can be easy to get going with it too - with good solutions from Google,  Reevoo , TrustPilot , Yelp ,...

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How to build or revive your mailing list

Why email marketing? Firstly, we'll tell you why you'd want to start building an email contacts list in the first place. The main reason is this - you could be making more of your existing customers. Who doesn't like repeat business? It could be that past customers have used your...

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Why would a web agency like us start a blog?

As the first post on the Arise blog, we thought we'd kick things off with a bit of a blog manifesto, mixed in with a few helpful tips on how and why you should start a blog to o. So, why have we chosen to start a blog here at Arise? There are many reasons for a digital marketing agency...

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