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Advice and resources helping you use all digital platforms to their fullest potential.
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How to ensure hotel websites produce excellent results

  This article was originally featured in the May 2019 issue of Boutique Hotelier . A hotel's web presence is undoubtedly the linchpin of any modern marketing strategy, and while many understand this, the final result often misses the mark. So, how...

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How Consistency in Your Digital Marketing Can Double Impact

  This article was originally published on the Boagworld blog on 14th May 2019. Although many organisations already use every digital channel at their disposal, common issues we see are both the lack of a cohesive strategy that links these channels...

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8 mistakes hotels are making on Facebook (and how to fix them)

When it comes to the online presence of any B2C business, Facebook is a critical platform. And for the hotel industry it can yield massive benefits, but only when used wisely. But despite these potential gains, a shocking number of hotel marketers are using...

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How hotel chains can compete with the USPs of boutique hotels using digital techniques

Though it may appear as though renowned hotel chains have obvious advantages over independent and boutique accommodation due to the fact they are globally recognised brands, when it comes to choosing a place to stay many individuals take a hotel’s USPs into consideration and may...

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The importance of consistency in your digital marketing

We’ve briefly outlined the need for consistency within your digital marketing, which is something to keep in mind when putting together your overall strategy . But what exactly is so important about maintaining a consistent style when creating content?...

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How to be sure your hotel's digital marketing is complete

  This article was originally published by us over at Boutique Hotel News on 26th April 2019. Not so long ago, it used to be the case that a good website was not just the crux of any marketing plan, but the only platform available to exist online....

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