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Can LinkedIn be an effective marketing channel for hotels?

This article was originally published by Hotel Speak on 15th August 2019. For those responsible for marketing a hotel, small or large, LinkedIn isn’t always the first channel that comes to mind.With hospitality having business-to-customer relationships at its core, and LinkedIn having such...

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How to squeeze the most out of each social media channel

This article was originally published by Hotel Speak on 5th July 2019. By now we all know that success in the modern age means being present on social media. With the latest stats indicating that “digital channels are continuing to see a year over year increase of no less than 100 million...

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How to market a boutique hotel more effectively on social media

This article was originally published at Boutique Hotel News on 5th July 2019. Marketing a boutique hotel can be a daunting task. Marketing a boutique hotel can be hard. Whether you're newly opened and desperate for your first guests, or a well-established business, managing the day-to-day and...

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How to optimise your blog posts for search engines

Many websites have a blog or news feature, but not all of them make use of simple search engine optimisation techniques to increase credibility, traffic and rankings.Blog posts are engaging articles that add value to your website by highlighting topics and experiences relevant to your business....

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How to cater for mobile users and maximise bookings

This article was originally published as part of Hotel Designs' Guide to Hotel Design on 19th June 2019. Over the past decade, smartphones have quickly become a constant presence in everybody’s pocket. Not to mention the advent of the smartwatch and smart TV, plus the array of different...

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How to ensure hotel websites produce excellent results

This article was originally featured in the May 2019 issue of Boutique Hotelier. A hotel's web presence is undoubtedly the linchpin of any modern marketing strategy, and while many understand this, the final result often misses the mark. So, how can you be sure your website, as crucial to your...

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