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4 Reasons Email Marketing is Crucial by Lewis Budden
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4 Reasons Email Marketing is Crucial

Many marketers and organizations expected to move away from email marketing with the rise of social media and digital technology. However, email marketing remains a trustworthy practice. Email remains one of the most extensively used and popular communication tools.Here is how email marketing is...

4 Ways to Re-Energize your Facebook Ads by Lewis Budden
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4 Ways to Re-Energize your Facebook Ads

Facebook is now both a social networking site and a commercial platform. The platform is more than just a way for brands to communicate with customers; it's also one of the most effective ways to reach your target demographic and drive online sales. Due to ever-changing privacy policies and...

4 Social Media Updates You Need to Know About by Lewis Budden
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4 Social Media Updates You Need to Know About

 Social Media trends never stop, algorithmic shifts and best practices are ever-evolving, as are the platforms and the way in which the users interact. That's why we have compiled some of the latest social media updates, so you can test them out and take your social media strategy to...

3 SEO Tips Enhance your Business in 2022 by Alex Hollingworth
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3 SEO Tips Enhance your Business in 2022

Why does SEO matter? SEO (Search Engine Optimisation) has become an essential part of not only creating a website, but also developing your business or brand. Improving your website’s SEO gives your site the opportunity to become part of the leading results that potential customers will...

Generation Z spend 10.6 hours engaging with online content every day by Ben Walker
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Generation Z spend 10.6 hours engaging with online content every day

It's no secret that Generation Z (broadly defined as those born between the mid-1990s and early 2010s) are digital natives and live much of their lives through their digital devices. But how much time do they spend engaging with content this way? A widely quoted 2018 report by Adobe shed some...

How to Promote Your Event Online by Lewis Budden
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How to Promote Your Event Online

Online marketing for an event isn't always easy, and how you chose to market and promote your event can determine how successful it will be.For organisations with an established online presence, their promotional content doesn't have to reinvent the wheel, it can speak for itself. However, not...

Five ways to get more bookings through Instagram by Jazz Bovill
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Five ways to get more bookings through Instagram

Instagram is all about experiences and visual storytelling. The platform’s image-based structure perfectly suits the hedonic and visual qualities of hospitality, tourism and leisure organisations, helping brands to show their target audience the benefits of engaging in their experiences,...

User experience and accessibility in web development by Alex Hollingworth
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User experience and accessibility in web development

In the year 2021, website design and development trends prioritize user experience. With modern phones all having access to the internet, it is natural to build responsive sites that work on both mobile and desktop. One of the current leading principles in web design is the method of “build...

How to choose the right influencer for your business by Jazz Bovill
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How to choose the right influencer for your business

Social media influencers have fast become a popular marketing tool, and present a number of excellent communication and relationship-building opportunities for businesses of all shapes and sizes. Perhaps the most significant benefit of working with an influencer is that they can give you access...

Four important tips for successful digital marketing by Lewis Budden
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Four important tips for successful digital marketing

No matter the industry, digital marketing has become crucial to the success of any business. Establishing a strong online presence is key if you're looking to reach and connect with your audience. With analytics at your fingertips and various digital marketing software available, it’s never...

Digital marketing recovery tactics for any industry by Jazz Bovill
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Digital marketing recovery tactics for any industry

One of the many things that the coronavirus pandemic has taught us is that the wheels of digital transformation are already turning. Many aspects of normal life will depend more than ever on digital spheres and innovations, meaning that curating and maintaining an effective digital presence for...

Three key Instagram Stories features for hospitality marketers by Rebecca Heath
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Three key Instagram Stories features for hospitality marketers

Instagram is all set to be one of the most influential platforms of 2021, so it is important to consider how your business can adapt to the changing times and stand out amongst competitors.Instagram is constantly evolving, adding more and more new features to the platform to encourage user...

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