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3 Top Email Marketing Tools for Your Business

As of 2019, 58% of people check their emails first thing in the morning. That’s a pretty substantial amount of people, some of which may be your customers. With such a high percentage of people starting their day by checking their inbox, businesses have a prime opportunity to capture attention and drive engagement through well-crafted email campaigns. 

Now, the big question is, 'How do you get your emails to stand out?' The answer? Picking the perfect email marketing platform! So let's dive into three of the top email marketing tools that will help you turn those early morning scrollers into loyal customers. We will be critiquing these platforms based on their…

  • Top features
  • Pricing 
  • Ideal user


MailChimp is an all-in-one marketing, automation, and email marketing platform, and our personal go-to for email campaigns. 

Their top features include:
A drag and drop editor: this may not seem that spectacular, but you’d be surprised at how seamlessly you’re able to implement different elements (like buttons, images, spacers, or code). This feature makes creating email campaigns simple as can be, with endless customisation so your campaign can be as unique as your business.

Pre-made templates: If creating a whole email campaign from scratch seems a little daunting to you, fret not! Mailchimp also has a plethora of pre-made email templates to choose from, giving you an easy starting point for campaign creation, even then, you can still tweak it to your liking.

Analytics dashboard & reports: So once you’ve created, scheduled and sent your mailchimp email campaign, you can then check on how it’s performed. These analytics include metrics such as opens, percentage of clicks, and revenue generated from the campaign. In addition to these metrics, you can also view a report with information such as:

  • Bounced emails
  • Those who have unsubscribed from your mailing service
  • Click performance 
  • Demographic predictions

All these elements from MailChimp provide valuable feedback that will help you improve your email campaign delivery. What’s more, they have a content optimiser! This handy little tool suggests how to improve your future email campaigns based on previous performance - it's a one-stop shop for all your email marketing needs.

Onto pricing and ideal users. Mailchimp, for the most part, is free! However they do offer different payment plans that offer different additional services, from ‘free’ to ‘premium’ plans. The actual price you pay each month for more advanced features depends on the amount of email contacts within your audience. Here’s an example of the pricing options for a business with 500 email contacts:

If you're a small business watching the pennies,or simply just a beginner, this email marketing tool fits the bill. While the free version may skimp on advanced features, it still packs enough punch for you to craft some quality campaigns.


ActiveCampaign offers software for customer experience automation, which combines the transactional email, email marketing, marketing automation, sales automation, and CRM categories.

Some of their unique features are:

Customer experience automisation: ActiveCampaign shines in its ability to pull data from the entire customer lifecycle, giving you a holistic view of your audience's journey. This invaluable insight allows you to continually fine-tune your email marketing strategies, ensuring they hit the mark every time.

Email segmentation: With ActiveCampaign's email segmentation, you can send each contact precisely what they're interested in, turning every email into a personalised treasure trove of information. So, your marketing doesn't just feel more personal, it actually delivers better results by engaging users with the right content at the right time.

Ideally, ActiveCampaign is a very useful email marketing tool for larger businesses, as there’s no free option, but there are some varied pricing options depending on what you’re looking for. 

All in all, comprehensive, data-driven approach to customer engagement. With no free tier but varied pricing options, it's an investment that promises targeted, personalised campaigns that truly resonate.


MailerLite is an email marketing tool with simplicity at its core, the software has a clean and simple appearance. 

Feature-wise, MailerLite is relatively similar to MailChimp, in terms of its drag and drop interface and pre-made templates. This platform is probably the easiest amongst the email marketing tools because of its user-friendly platform. Also, should you run into any issues, email support is available to address any concerns. Unlike MailChimp, MailerLite allows up to 1,000 contacts on their forever-free plan. It’s also one of the most budget-friendly tools amongst the bunch, here some of their pricing options:

MailerLite is best for businesses operating in ecommerce, as it offers seamless integration with popular e-commerce platforms like Shopify and WooCommerce, allowing for a more streamlined marketing process.

This email marketing tool stands out as an accessible and budget-conscious choice with smooth integration. With a generous forever-free plan and available email support, it's a no-fuss solution.

Whether you're a small business on a budget, a larger enterprise in need of tailored insights, or an e-commerce champ looking for seamless platform integration, there's a perfect email marketing tool just for you. Equally, if you’re seeking some professional help regarding email marketing, we offer email marketing services, or you can simply contact us for some advice. 

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