How To Choose A Digital Marketing Agency
In today’s digital world, having an online presence is crucial, but managing this in-house isn’t always straightforward and it is not always possible for all businesses.
In this case, many businesses choose to outsource their digital marketing to a digital marketing agency. But with so many agencies out there, how do you ensure you’re making the best choice?
Don’t worry, in this handy guide, we’ll explain everything you need to know to choose a digital marketing agency that’ll help your business boom online!
Understanding Your Marketing Needs
Before searching for an agency, it’s essential to understand your business’s specific marketing needs - after all, no two businesses are the same, and that’s especially true with marketing.
It’s firstly important to consider what specific digital marketing service you’re looking for based on what you’re trying to achieve.
For example, are you looking for SEO help to grow your visibility on search engines? Or, are you looking for someone to manage your PPC campaigns? Perhaps you’re after a website rebuild.
Deciding first exactly where you need help will help guide your search for specialists within this particular area.
If you’re unsure which service you need, you can learn more about it here.
Research Agencies
Once you know the service you’re looking for, you’ll need to start researching agencies that offer it and do it well.
It’s also important to consider the agency’s geographical location. If you’re a face-to-face kind of person, you’ll want to look for agencies in your area that are easily accessible. The best way to discover these agencies is through a quick Google search, for example - “SEO agencies near me”.
However, if this isn’t too important to you, we’d recommend focusing on the service and speciality the agency offers. For example - “Specialist SEO agencies”.
Check Out Their Portfolio, Case Studies & Testimonials
Checking out an agency's portfolio and case studies will give you an idea of the type of client they’ve worked with and the type of work they’ve completed in the past - look for similar projects and clients to your business to see if it could be a good match!
It’s also a great way to get an insight into their approach and the results they’ve achieved for other similar businesses.
Next, consider the agency’s industry experience. You’re best looking for an agency with experience in the industry your business operates within.
A diverse portfolio is impressive, however, an agency that understands the ins and outs of your market can be hugely beneficial and take a lot of strain off you and your colleagues.
Check Out Their Team & Expertise
Looking for an agency with experience in different areas and a team to match is crucial!
Spend some time researching the team that could be doing your work to see what experience they have and where their specialisms lie.
Most agencies will have a page on their website where you’ll be able to learn more about the team and the agency itself.
You’ll have a close relationship with the agency you’re working with, so ensuring their team complements you is vital.
Compare Pricing
No two agencies are the same, especially when it comes to their pricing. If you ask 10 marketing agencies their price, you’ll probably get 10 different answers.
Luckily, we’ve written a handy post on this that explains all the ins and outs of digital marketing agency pricing! Check it out.
Conclusion
In conclusion, choosing the right digital marketing agency can be a big decision for any business and can have a huge impact on your online presence and success.
Don’t rush the decision, take the time to choose an agency that really understands your business and the market you operate in.
If you have any questions, please feel free to get in touch with the team!