A Ground-Up Ecommerce Rebuild Focused on Performance, UX & Conversions

Initially, we kicked things off with TLW by handling basic website maintenance and improvement tasks combined with some SEO work. However, it didn’t take long to see that their old site, made by another agency, was holding them back.

The site was bogged down with bloated code and an unfriendly setup, which meant that improvements were limited and extremely time-consuming, and the user experience wasn’t up to scratch.

Seeing the need for a change, TLW decided to go for a completely new website that would properly focus on performance, growing their brand awareness, enhancing usability and boosting sales.

Built for Performance and User Experience

Working closely with the TLW team, our client-led design approach allowed us to create a design that matched their main business goals. From that, our expert designer came up with a sleek, modern look that puts user experience front and centre.

Then our developers got rid of the old, outdated code and rebuilt the site from the ground up, focusing on scalability and speed. The result? A high-performing site that looks great and works even better.

Key Features and Achievements

Bespoke product configurator – bespoke built to guide customers to create the perfect product for their needs.

Refreshed design – clean, contemporary visuals and layout that reflect TLW’s brand.

UX-centric layout – intuitive navigation and structure to support easy user journeys, no matter what device they’re visiting on.

Speed & database optimisations – reduced load times and improved site efficiency.

Custom loyalty hub – enhancing customer retention with tailored rewards and reward programme, all managed in their accounts.

Mobile-led design – responsive across all devices, with a mobile-first approach.

Checkout optimisations – streamlined checkout flow to reduce abandonment and boost conversions.

Progressive web app (PWA) – delivering a dedicated app-like experience for mobile users.

The result is a website that not only meets TLW Global’s current needs but is also ready to grow with them into the future.

If you need more enquiries, better mobile usability or an easier customer journey, get in touch to see how a professionally designed website built by Arise could help.