ECOMMERCE WEBSITE DESIGN

Faster for your customers. Simpler for your team.

Bespoke WooCommerce stores built to sell more, with the trade features and integrations off-the-shelf platforms struggle with.

WooCommerce Launch without losing sales
5.0 star rating 5.0
tlwglobal.com
tlwglobal.com

Trusted by

SOUND FAMILIAR?

When your store can’t keep up

Slow, and leaking sales

Pages that drag and a checkout that loses people at the last step.

Hard and costly to change

A legacy build where every improvement takes weeks, like TLW’s old site from another agency.

Too much manual work

Products, stock and orders updated by hand because your systems don’t talk to each other.

Trade features that don’t fit

Tiered pricing, trade accounts and configurators that off-the-shelf platforms only half do.

RECENT WORK

Stores rebuilt to sell more

See all our work 
A ground-up rebuild for speed, UX and sales

TLW GLOBAL

  • Ecommerce
  • Configurator

A ground-up rebuild for speed, UX and sales

View case study 

0

DATA LOST IN THE REBUILD

PWA

APP-LIKE MOBILE EXPERIENCE

ellenvaleinteriors.com
ellenvaleinteriors.com

Ellenvale Interiors

  • HOMEWARES
  • RETAIL + TRADE

Separate retail and trade sites in one premium store

View case study 

2 → 1

RETAIL AND TRADE SITES MERGED

800+

PRODUCTS MIGRATED

printaply.co.uk
printaply.co.uk

Printaply

  • Ecommerce
  • Woocommerce

Stock and pricing synced live with their accounts system

View case study 

0

DATA LOST IN THE REBUILD

PWA

APP-LIKE MOBILE EXPERIENCE

“They successfully redesigned and rebuilt the entire website without losing any existing data, and their communication throughout the six-month project was excellent with regular progress meetings.”

Eleanor Johnson

Marketing Manager, TLW Global

BUILT FOR HOW YOU SELL

The features off-the-shelf platforms only half do

Trade portals and pricing

Login-gated trade accounts and customer-specific pricing, like Ellenvale’s and Printaply’s.

Product configurators

Guide customers to the right product, like TLW’s bespoke configurator.

Connected to your systems

Stock, pricing and products synced with your accounts or ERP, like Printaply’s Exact Online link.

Checkout built to convert

A streamlined checkout, loyalty and accounts that bring customers back.

THE DETAIL, COVERED

Everything that needs checking, already thought through

Clear costs

Know the full cost upfront, with the option to spread the build over six monthly payments.

Secure and looked after

Hosting, updates and security handled, so the store stays up and trading.

Easy to run

Products, offers and content managed by your team, not a developer.

Built to scale

Clean code that’s quick to extend, not another legacy build.

SWITCHOVER WITHOUT THE RISK

Launch without losing a sale

  • Everything migrated

    Products, customers and order history moved across and checked. Ellenvale moved 800+ products.

  • Rankings protected

    Every old product and category URL redirected, so search traffic carries over.

  • Launch timed around trading

    We go live in a quiet week, never the run-up to Black Friday or Christmas.

  • Measured from day one

    Revenue, conversion rate and average order value tracked from launch, with fixes made fast.

The Arise team at The Workstation, Sheffield
The Arise team at The Workstation, Sheffield.

WHO YOU’LL WORK WITH

A stable team you’ll get to know

The people you meet at the start are the people who build, launch and keep improving your store, so nothing gets lost in a handover.

  • Alex Hollingworth Head of Web Dev
  • Cavan Day Web Developer
  • Matheus Barancelli Search Specialist

OUR PROCESS

Clear stages, clear sign-offs

Typically 16-20 weeks

  1. Discovery

    Weeks 1-2

    Your products, customers, systems and what’s holding sales back.

    From you: Sales data, system access and priorities.

  2. Design

    Weeks 3-6

    Designs for product, category and checkout pages, built around conversion.

    From you: Your feedback on each design round.

  3. Build

    Weeks 6-12

    Bespoke WooCommerce build, integrations and data migration.

    From you: Final content and product data.

  4. Test & launch

    Weeks 13-14

    Test orders on every device and a launch timed around trading.

    From you: Sign-off on the staging site.

  5. Care & growth

    Ongoing

    Conversion improvements, support and new features.

NOT WHAT YOU’RE LOOKING FOR?

We build for your sector too

“Tell me what your store can't do today, and I'll tell you honestly what a rebuild would change.”

Alex Hollingworth

Head of Web

FAQs

Questions we’re often asked

Can you migrate our products, customers and orders?

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Yes. We move your products (including variations, images and categories), customer accounts and order history across, then check everything before launch. For Ellenvale Interiors we migrated over 800 products across 20 categories, and TLW Global’s full rebuild lost no data. Depending on your current platform, customers may need to reset their password the first time they log in. If so, we’ll plan a friendly email to explain why.

Will we lose our Google rankings when we switch?

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Not if the move is handled properly, and that’s part of every build. We keep product and category URLs the same where we can, and redirect every one that changes. Product titles, descriptions and metadata come across, and structured data is set up so products show clearly in search. After launch we monitor Search Console and fix anything that slips through.

Can you integrate with our ERP, stock or accounts system?

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Usually, yes. For Printaply we connected their store to Exact Online, so product data, pricing and stock sync in real time, with no manual updates between systems. If your system has an API, we can normally connect to it. If it doesn’t, we’ll tell you upfront and suggest the most practical workaround.

Can you build trade accounts and tiered pricing?

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Yes, and it’s one of the areas where a custom build really pays off. Ellenvale’s site has a login-gated trade portal where B2B customers register and see trade pricing, alongside the retail store. Printaply’s customers each see their own pricing. We can also add volume pricing, minimum order quantities, trade-only products and ex-VAT pricing display, depending on how you sell.

Why WooCommerce rather than Shopify?

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It’s a great question. Shopify is a good fit for many simpler stores. WooCommerce comes into its own when you need more flexibility:

  • You own it. The store and the data are yours, on your own hosting, with no platform lock-in.
  • Fewer ongoing fees. No platform transaction fees, and less reliance on monthly paid apps to add features.
  • Built around how you sell. Trade portals, customer-specific pricing, configurators and system integrations can be built properly rather than patched together with apps.
  • Content and SEO. It runs on WordPress, so your product pages, guides and content all sit on one platform built for search.

If Shopify would genuinely suit you better, we’ll tell you.

When is the best time to launch?

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In your quietest trading period, never in the run-up to Black Friday, Christmas or your own seasonal peak. We usually go live mid-week, early in the day, with the team on hand to check orders, payments and integrations as the first sales come through. For the weeks before launch we agree a short content freeze, so nothing changes on the old site during the switch-over.

How much does an ecommerce website cost?

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Every store is different, so we quote a fixed price after a free discovery call. You’ll know the full cost upfront. As a guide, ecommerce websites typically start from £19,000 + VAT, depending on your catalogue size, integrations and trade features. You can spread the build cost over 6 or 12 monthly payments. Try our pricing estimator for a quick ballpark.

GET STARTED

Book a free website review

Tell us about your business and your current site. We'll come back with honest first thoughts and, if we're a fit, a fixed-price quote.

Alex Hollingworth Andy Lester

Andy or Alex will get back to you personally, within one working day.

+44 (0)114 430 0145 [email protected]