Websites for Estate & Letting Agents

A bespoke agency website that works with your CRM, not against it

Add a property once in your CRM and it appears on your website and Rightmove and other portals automatically. The design, features and layout are entirely yours.

Property Hive
5.0 star rating 5.0
westonelettings.co.uk
West One Lettings Home Page

Switching CRM, opening a branch or rebranding? That’s the moment to fix your website, not patch it.

Case study · West One Lettings

  • Lettings
  • Property Hive
  • iamproperty
  • MRI Software

How West One Lettings stopped updating three systems by hand

westonelettings.co.uk/residential
West One Lettings Residential Map
westonelettings.co.uk/development/west-one-apartments
West One Lettings Apartments
West One Lettings Website on Mobile

The challenge

Separate websites for student, residential and commercial lettings, each maintained on its own. Every listing change had to be keyed into the CRM, the website and Rightmove by hand.

What we built

One bespoke platform, with Property Hive linking their CRM to the site and pushing listings straight to Rightmove. When West One later moved from iamproperty to MRI Sales and Lettings, we switched the integration over without rebuilding the site.

The result

Listings now flow through automatically, the team edits pages themselves, and only one issue needed fixing in the first three months after launch.

3 → 1

SYSTEMS CONSOLIDATED

180+

ENQUIRIES SINCE LAUNCH

0

LISTINGS RE-KEYED BY HAND

Read the full case study 

INTEGRATIONS

Works with the platform you already use

Your website pulls listings straight from your CRM through Property Hive, so it’s always up to date.

Your CRM

  • iamproperty
  • Alto
  • MRI Software
  • Reapit
  • Jupix
  • Expert Agent
  • Street

Live with MRI at West One.

PROPERTY HIVE

Listings, status and media synced automatically

Set up by us, as Property Hive partners

YOUR WEBSITE

Bespoke design, your features, your brand

Search, property pages, valuations, landlord pages

LESS RELIANCE ON THE PORTALS

The portals still get every listing. The valuations come to you.

  • Rightmove
  • Zoopla
  • Onthemarket
  • Valuation and landlord enquiries land with you, not a portal inbox
  • Tracking shows which leads your site won, and which the portals did
  • Local SEO and area guides bring vendors in directly
  • We deal with the portals and your CRM provider for you, and keep you in the loop.

BESPOKE, NOT TEMPLATED

Look different. Work the way you want.

On a high street with five agents, your website is part of the pitch to every vendor and landlord.

CRM TEMPLATE SITEARISE BESPOKE BUILD
Design
Not included: A shared template that looks like other agents
Included: Designed around your brand
Features
Not included: What the template offers
Included: Built around how you work
Speed
Not included: Often heavy and slow
Included: Lean and fast, even with lots of photos
Local SEO
Not included: Limited control
Included: Area guides, branch pages, full control
If you change CRM
Not included: Start again
Included: Keep your site
Ownership
Not included: Licensed to you
Included: You own the codebase
West One Lettings Property Profile
The Arise team at The Workstation, Sheffield
The Arise team at The Workstation, Sheffield.

Who you’ll work with

A small team that picks up the phone

The same Sheffield team from the first call to aftercare: people who know your site, explain things in plain English, and tell you early if something needs a rethink.

  • Alex Hollingworth Head of Web Dev
  • Andy Lester Business Development Manager
  • Cavan Day Web Developer

WHY BESPOKE PAYS FOR ITSELF

Templates are cheap. Missed valuations aren’t.

1

EXTRA LANDLORD A MONTH

adds around £2,000 a year in management fees each time. After a year that’s about £24,000 a year, and it keeps coming in.

5 hrs

OF ADMIN SAVED EACH WEEK

is over 250 hours a year your team spends letting properties instead of re-keying them.

6

MONTHLY PAYMENTS

Spread the cost of your build over six months, so it can start paying for itself before it’s paid for.

FEATURES THAT WIN INSTRUCTIONS

The portals find the tenants. Your site wins the landlords.

  • Valuation requests

    Capture vendors and landlords, not just browsers.

  • Landlord pages

    Services, fees and proof that win instructions.

  • One site, several audiences

    Students, professionals and commercial tenants each get their own search, as at West One.

  • Lead tracking

    See which enquiries came from the site, not the portals.

COMPLIANCE, BUILT IN

  • Letting fees, redress scheme and client money protection shown where they should be
  • Material information fields on every listing

SWITCHOVER WITHOUT THE RISK

Your listings stay live on switch-over day

  • Feed tested before launch

    On a staging site, against your live data.

  • Portal feeds left alone

    Rightmove, Zoopla and OnTheMarket keep getting your listings.

  • Every old URL redirected

    So the Google rankings you’ve built carry over.

  • Monitored after launch

    We watch the feed for 30 days and fix anything fast.

1

POST-LAUNCH FIX IN THREE MONTHS

That was the whole aftercare list at West One Lettings, after moving three systems onto one platform.

BEFORE YOU ASK

What agents ask us first

What if our CRM or feed isn’t supported?

We’ll tell you upfront, then find a workaround, as we did for West One’s UniHomes feed.

We have several branches.

Branch pages, teams and reviews for each office, from one site and one feed.

What will it cost?

From 6 monthly payments of £2,500, with a fixed quote after a free discovery call.

OUR PROCESS

From kick-off to live listings

Typically 16-20 weeks

  1. Discovery

    Your CRM, branches, brand and what the site needs to win.

  2. Design

    Bespoke designs for search, listings and landlord pages.

  3. Build & feed

    WordPress build and Property Hive feed set up and tested.

  4. Launch

    Redirects, checks, and a managed switch-over.

  5. Aftercare

    Support, updates and improvements.

NOT WHAT YOU’RE LOOKING FOR?

We build for your sector too

“Show me your current site and CRM, and I'll show you what a bespoke build would change.”

Alex Hollingworth

Head of Web at Arise

FAQS

Other questions from agents

Which CRMs and feeds can you integrate with?

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We build on Property Hive, which can pull listings from most of the CRMs UK agents use, including iamproperty, MRI Software (Sales and Lettings), Reapit, Alto, Jupix, Street and Expert Agent. If your CRM isn’t on the list, tell us which one you use and we’ll confirm what’s possible before you commit. If something won’t work out of the box, we’ll say so upfront and suggest a workaround, as we did for West One.

Can we keep our existing domain and email?

+

Yes. Your domain stays yours, and we simply point it at the new website on launch day. Your email carries on as normal. If it’s currently hosted with your old website provider, we’ll spot that early and plan the move so nothing is interrupted.

Will our listings still go to Rightmove and Zoopla?

+

Yes. If your CRM already sends listings to the portals, that carries on exactly as it does now, and your new website is fed from the same data. If you’d rather the portal feeds ran through Property Hive, we can set that up too, as we did for West One’s Rightmove feed.

Who deals with Rightmove, Zoopla and our CRM provider if something needs setting up or goes wrong?

+

We do. Once your site is live, any technical conversations with Rightmove, Zoopla, OnTheMarket or your CRM provider can come through us, whether that’s setting up a feed, a listing that isn’t pulling through or a change on their end. We deal with them directly, so you’re not stuck in the middle passing messages between suppliers.

We can always copy you in, so you can see what’s been raised, what’s been agreed and when it’s fixed, without having to chase anyone yourself.

Can you add instant valuation tools?

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Yes. We can add a valuation request form built around what you need to know. We can also integrate most third-party instant valuation tools such as ValPal, which give vendors and landlords a quick estimate and give you their details. Either way, valuation leads come straight to you and are tracked, so you can see how many the site is winning.

Do you build landlord and tenant portals?

+

It depends on your set-up. Many CRMs include their own landlord and tenant portals, and we can link to them seamlessly from your site. If you need something more tailored, such as maintenance reporting or document access, we can scope a bespoke portal as part of your build.

Can we update pages and area guides ourselves?

+

Yes. Every page is built with clear, simple editing fields, so your team can update area guides, team profiles, landlord services, news and offers without needing a developer. Listings are managed in your CRM as usual and update on the site automatically.

Can we change CRM after the website is built?

+

Yes. Your site isn’t tied to one CRM. West One Lettings moved from iamproperty to MRI Software (Sales and Lettings) after launch, and we handled the integration as a separate piece of work. The design, search and customer journey stayed exactly as they were.

Get Started

Book a walkthrough of the West One build

We'll show you how the site and feed work, then look at yours and tell you honestly what would change.

Andy or Alex will get back to you personally, within one working day.

+44 (0)114 430 0145 [email protected]