A Website Rebuild That Added 3,800 Visits & Preserved a Decade of SEO

The Challenge

Fiona Bruce Solicitors is a respected legal firm based in Warrington, Cheshire, with over 35 years in business. After ten years with us as their digital marketing partner, it was time to refresh their website. Their existing Squarespace site had become restrictive – particularly in terms of design flexibility and mobile usability, which was a key concern as noted by partner Phil Porter. They also wanted better content management and SEO control. With a broad range of legal services and strong existing search rankings, the site needed to be not only professional and trustworthy but also user-friendly and SEO-optimised.

The Solution

We rebuilt the website from the ground up, delivering a bespoke WordPress solution that blends their authority with approachability. Our work included:

A refined design that feels corporate and trustworthy, with touches of human warmth

Organisation of a custom photoshoot to create authentic, approachable imagery reflecting the firm’s ethos

Streamlined navigation across desktop and mobile, helping users quickly find relevant services

Logically grouped sector and service landing pages to maximise SEO opportunity

Rewritten content designed to inform, build trust, and guide users towards enquiry

Clearly presented fee structures and visible accreditations from The Law Society, Lexcel, and SRA

Integration of ReviewSolicitors widgets to showcase client feedback and reinforce credibility

A detailed “About Us” page and an interactive “Meet the Team” section with personal profiles and contact details

A regularly updated blog showcasing legal insights and firm news, with a full migration of 10+ years of content from Squarespace – preserving formatting, imagery, and SEO metadata

Built using the Timber theme framework for full design control, avoiding the limitations of standard WordPress templates

Advanced Custom Fields integration, making every section of the site easy for the team to update

A mobile-first approach with thorough testing to ensure a smooth, user-friendly experience on all devices, including persistent call-to-action elements for easy contact

The Results

The redesigned website preserves a decade of SEO value while elevating the firm’s digital presence. In the first year post-launch, traffic increased by 3,800 visits, with a notable rise in mobile engagement. The site now reflects the professionalism and personal approach that define Fiona Bruce Solicitors – and provides a strong platform for continued marketing growth.

If you need more enquiries, better mobile usability or an easier customer journey, get in touch to see how a professionally designed website built by Arise could help.