Turning a stalled organic channel into a wild swimming brand’s biggest revenue driver

The Challenge

Wild Moose had a clear ambition but a frustrating reality: organic search traffic had stalled. Despite having an excellent product range and fantastic brand in a growing niche, organic growth had stuttered and there was no clear picture of what was working, what wasn’t, or what to do next.

They needed SEO that went beyond clicks and really moved the needle commercially, with full transparency on what was being done and why, and a clear focus on revenue, not just rankings.

We started with the foundations. Before chasing rankings, we needed the site to be technically sound and structured for growth.

That meant a full technical SEO audit and fixes, resolving broken links, tightening site architecture, and improving internal linking so authority flowed to the right pages. We overhauled page titles, meta descriptions, and page structure to give every key page the best possible chance of ranking, then built out new schema markup to improve how Wild Moose appeared in search results.

With the foundations in place, we turned to content and commercial performance. We identified the keyword opportunities with the highest revenue potential, and optimised systematically to own them and create genuinely useful, helpful content.

The whole engagement was built around clarity. Every task documented, every decision explained, and monthly reporting that actually tells the story of what’s happening and what’s coming next.

The site is now optimised for AI-driven search and structured for continued growth, built not just for where search is today, but where it’s heading.

The Results

+395% growth in organic traffic since we started work.

+298% YoY growth from May 2025 to May 2026.

+257% increase in organic traffic value.

AI-driven visibility and sales.

Keyword movements

• #1 for “sauna hat” (6,600/mo), “hat sauna” (4,400), “sauna hats” (1,300) and “sauna cap” (1,000)
• “Wearable hot water bottle” jumped from position 45 → #2 (1,300/mo)
• “Waterproof swim bag” – #2 (1,300/mo)
• “Waterproof rucksack” – #9 (3,600/mo)
• “Changing robe” (6,600/mo) and “dry robes UK” – both new rankings
• #1 for “wild swimming accessories,” “wild swimming gear” and “wild swimming equipment”