8.5% Facebook Engagement & 2,100+ LinkedIn Followers Through Consistent Content

The Challenge

Ant Marketing, a Sheffield-based telemarketing company with a national client base, wanted to raise its online profile, improve engagement, and build a stronger presence – both locally and across the industry. Their goal was not only to appear more professional online but to use digital content to support longer-term lead generation and brand awareness.

The Solution

Over six years, we worked closely with Ant Marketing to build and manage their digital presence across multiple platforms. Our support included:

Social Media Management

Daily content for LinkedIn, Twitter, and Facebook, maintaining a professional tone while showcasing company culture, client work, and recruitment.

Direct management of founder Anthony’s LinkedIn profile to support personal branding.

Creation of a tailored social media strategy focused on reach, relevance, and engagement.

Facebook and LinkedIn advertising campaigns, including recruitment promotions with average CPCs as low as £1.69.

Blog Content Creation

Researching, writing, and publishing up to six blog posts per year.

Aligning blog topics with social content to support SEO and drive website traffic.

Case study writing to highlight successful client work and campaigns.

Google My Business Management

Initial audit and consolidation of three business listings, including profile optimisation and review management.

Ongoing monitoring of GMB profiles, including chat response and up to 15 review responses per month.

Regular content posts aligned with Facebook activity to support local SEO.

Content Review Meetings & Photography

Regular catch-ups for content planning and updates.

Occasional in-house photography to support visually engaging posts.

Results

LinkedIn followers grew steadily to over 2,100, with 46 new followers in a 30-day window.

Job vacancy campaigns performed strongly, keeping ad spend low and targeting relevant job roles.

Facebook engagement reached 8.5%, far exceeding the industry average of 0.02%.

Ant’s content-driven presence positioned them as an active, credible player in the industry and within Sheffield.

Drive more traffic, boost your brand’s visibility, and convert interest into sales. Get in touch today and take the first step towards stronger results.