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In this time of uncertainty, it is more important than ever to maintain strong communication channels with your guests, visitors and audience.While it may be tempting to withdraw from social media platforms and other marketing tools, research has shown that self-isolation and social distancing are catalysing increased social media consumption as users seek answers and reassurance from the...

In an effort to limit the spread of coronavirus, the UK Government has effectively asked hotels, restaurants, pubs, and food chains to cease trading for the coming weeks and months. While this is the best thing for the country’s health, temporary closure is not an easy decision for business owners. This is temporary Remember, this is not the normal state of play, though it may seem...

In light of the unfolding spread of Coronavirus and the effect it’s having on all our lives, there’s no doubt that hospitality businesses will face a vast challenge in the coming weeks and months. Many hoteliers are turning to their digital marketing channels to help them communicate with and reassure their audience and unlock opportunities to adapt, mitigate losses and support...