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This article was originally published in the September 2019 edition of Luxury Hospitality Magazine. A common theme we see, particularly with independent hotels, is a heavy reliance on Online Travel Agents (OTAs) to maintain a steady stream of incoming bookings. While these OTA sites, such as Booking. com, Tripadvisor, Expedia, Secret Escapes and countless others, do provide hotels with some...

Instagram is all about the power of pictures.With over one billion active monthly users worldwide (Statista, 2018), the platform gives business users the opportunity to win over their customers with photography, captivating content and a visual, stimulating aesthetic - a particularly powerful tool for the hospitality and tourism industry. An important factor of this tool is ‘Instagram...

This article was originally published by Hotel Speak on 15th August 2019. For those responsible for marketing a hotel, small or large, LinkedIn isn’t always the first channel that comes to mind.With hospitality having business-to-customer relationships at its core, and LinkedIn having such a keen focus on business-to-business relationships, it follows that the platform is quite often...