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Did you know that 79% of people will read between six and twelve reviews before making a booking decision?With digital channels facilitating user participation on an unprecedented level, public online reviews can have a huge impact on business reputation, and can even help the customer build trust and take action to complete their buyer journey. In fact, in some cases, customer feedback could...

The hospitality industry is set to make a successful comeback in the next few months, with an ongoing “staycation boom” on the cards for hotels and many restaurants thriving due to the popular Eat Out to Help Out scheme. For owners, marketers and beyond, the last few months have brought a different spectrum of obstacles, priorities and goals.Now, as coronavirus lockdown rules...

In this time of uncertainty, it is more important than ever to maintain strong communication channels with your guests, visitors and audience.While it may be tempting to withdraw from social media platforms and other marketing tools, research has shown that self-isolation and social distancing are catalysing increased social media consumption as users seek answers and reassurance from the...