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Though it may appear as though renowned hotel chains have obvious advantages over independent and boutique accommodation due to the fact they are globally recognised brands, when it comes to choosing a place to stay many individuals take a hotel’s USPs into consideration and may be swayed by the experience they feel an independent business can offer, as opposed to opting for a...

We’ve briefly outlined the need for consistency within your digital marketing, which is something to keep in mind when putting together your overall strategy . But what exactly is so important about maintaining a consistent style when creating content? Branding/Graphics The branding and associated graphics created for your business are a...

This article was originally published by us over at Boutique Hotel News on 26th April 2019. Not so long ago, it used to be the case that a good website was not just the crux of any marketing plan, but the only platform available to exist online. Since those early days the web has grown exponentially, but it seems that many organisations still need to...