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The latest advice from our blog to empower your marketing

Why Online Reviews Are Important For Your Business & Digital Marketing

Online reviews are becoming increasingly essential for businesses of all shapes and sizes and it’s long been known that word of mouth is one of the most powerful marketing tools for any business. People listen to, and are easily influenced by other people, so, it’s consequently important that your business is collecting, displaying and responding to online reviews. A recent survey...

Daniel Evison, author of “Why Online Reviews Are Important For Your Business & Digital Marketing”

Author Daniel EvisonSubjects SEO · Social Media

How Tiktok is Changing the Internet

Much like the great empires of history, social media platforms rise and fall…although at much quicker rates. From the nostalgic days of Myspace and Bebo to the rise of TikTok, digital marketing is ever evolving; and at an alarming pace.The death of Google? Claude Lukyamuzi never expected the response to his seemingly innocent tweet, "I don't Google anymore I TikTok" to be so divisive and...

Lewis Budden, author of “How Tiktok is Changing the Internet”

Author Lewis BuddenSubjects Social Media

How To Measure The Effectiveness Of Digital Marketing

Measuring The Success Of Your Digital Marketing It’s one thing researching, planning and creating an excellent digital marketing campaign for your business, but how do you know if it’s been effective? How do you measure success in digital marketing? Luckily, measuring the effectiveness of digital marketing campaigns is far easier than measuring the success of offline marketing, as...

Alex Hollingworth, author of “How To Measure The Effectiveness Of Digital Marketing”

Author Alex HollingworthSubjects Hospitality · SEO · Social Media