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Gaining traffic from Google searches is a key part of many hotels marketing strategies, but at times the results of your SEO efforts can seem a little unpredictable. Keeping an eye on best practices, and key updates to Google’s inner workings can be the key to understanding and bettering the SEO results for hotels. Google’s Search Algorithm Optimising for search engines involves a...

While consumers tend to want a website to provide the information they’re after as quickly and succinctly as possible, long-form blog posts are a little different. The content featured throughout the main pages of your website should clearly display quick answers to consumer questions, so you don’t run the risk of losing their attention, your blog should be the place where you delve...

So, what is SSL? SSL, or Secure Sockets Layer to give it its full name, is an encryption method used to keep your users’ data safe and secure. To put it simply, this “encrypting” means encoding or jumbling up the data on one end and unjumbling it into its original form, decrypting it, on the other. Practically, this means that when somebody enters information into your website...