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This article was originally published as part of Hotel Designs' Guide to Hotel Design on 19th June 2019. Over the past decade, smartphones have quickly become a constant presence in everybody’s pocket. Not to mention the advent of the smartwatch and smart TV, plus the array of different desktop screen sizes to choose from. The web can be browsed in all shapes and sizes. But despite this...

This article was originally featured in the May 2019 issue of Boutique Hotelier. A hotel's web presence is undoubtedly the linchpin of any modern marketing strategy, and while many understand this, the final result often misses the mark. So, how can you be sure your website, as crucial to your business as it is, is up to scratch? The following are some surprisingly simple, but vastly important...

This article was originally published on the Boagworld blog on 14th May 2019. Although many organisations already use every digital channel at their disposal, common issues we see are both the lack of a cohesive strategy that links these channels together and a disconnect between their brand values and digital presence. Maintaining brand consistency is clearly important, evidenced by the brand...