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The latest advice from our blog to empower your marketing

Why blogging is the best way to showcase your hotel's character

While consumers tend to want a website to provide the information they’re after as quickly and succinctly as possible, long-form blog posts are a little different. The content featured throughout the main pages of your website should clearly display quick answers to consumer questions, so you don’t run the risk of losing their attention, your blog should be the place where you delve...

What is SSL, and why should I be bothered?

So, what is SSL? SSL, or Secure Sockets Layer to give it its full name, is an encryption method used to keep your users’ data safe and secure. To put it simply, this “encrypting” means encoding or jumbling up the data on one end and unjumbling it into its original form, decrypting it, on the other. Practically, this means that when somebody enters information into your website...

How not to rely on OTAs but still boost bookings

This article was originally published in the September 2019 edition of Luxury Hospitality Magazine. A common theme we see, particularly with independent hotels, is a heavy reliance on Online Travel Agents (OTAs) to maintain a steady stream of incoming bookings. While these OTA sites, such as Booking. com, Tripadvisor, Expedia, Secret Escapes and countless others, do provide hotels with some...
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