How a broadcast production company got a website that matches its client list

The Challenge

If you make your living producing content for the BBC, ITV, Sky and international brands like IKEA and British Airways, your own website carries a specific kind of pressure. It has to read as credible to the broadcasters and event organisers who work at that level, not as another freelancer’s showreel with a contact form bolted on.

That was the brief oXyFire brought to us. They’re a Yorkshire-based video production and live streaming agency, handling everything from festival broadcasts to corporate town halls, and their site needed to feel like a technical production house rather than a generic media company. The brief was clear about where the old messaging fell short. It leaned too heavily on who oXyFire are, when what wins broadcast and events work is proof of how they solve a client’s problem.

There was a second, more operational gap. Live production and broadcast projects move fast, often across several locations and crews in a single day, and clients relied on emails and phone calls to get updates. There was nowhere a client could check on a project without picking up the phone.

Our Approach

We rebuilt the site around two things: a structure that lets oXyFire’s own case studies do the selling, and a private area where clients can get updates without having to ask for them.

The homepage keeps itself current, pulling in the latest projects and articles automatically so nobody has to remember to update it. Case studies are organised by both service (from outside broadcast and event live streaming to animation and e-learning) and sector (arts and culture, corporate communications, education and learning, live events and entertainment). A prospective client in live events can filter straight to relevant proof instead of scrolling past unrelated work.

Alongside the public site, we built a client area. Clients sign in to see project-specific updates that oXyFire’s team posts directly, so that information no longer lives in an inbox. It’s intentionally lean for now, with room to add more as oXyFire’s needs grow.

The blog was built in from the start as a genuine SEO tool rather than an afterthought. It gives the team a home for practical, sector-specific writing (planning a festival livestream, briefing a production company for a town hall, remote production workflows) that brings in search traffic from people actively researching a production partner.

Technical Detail

The site is a custom WordPress build on the Timber framework with Advanced Custom Fields Pro. Custom post types for services, sectors, case studies and articles mean every piece of content can be filtered, tagged and cross-linked without being duplicated by hand. The client area runs as a gated section of the same install rather than a separate system, so logins and permissions are managed in one place.

The Result

oXyFire now has a website that looks and reads like the production house it is. More than 60 case studies, with work going back to 2010, sit across six services and four sectors, so visitors find relevant proof quickly rather than wading through everything oXyFire has ever filmed. The blog has given the SEO strategy a real foundation, and the team keep publishing to it.

The client area is live and in use, giving oXyFire a direct channel for project updates that didn’t exist before.