How a trade supplier moved off Magento to a store that syncs with its accounts system

The Challenge

Printaply has supplied the print, packaging and finishing industries for more than 30 years, selling everything from laminating films to stitching wire to trade customers who reorder regularly and expect their account to just work.

Their store ran on Magento, and that version of the platform was reaching the end of its life. Staying put wasn’t an option. The new site had to carry a large, technical catalogue and existing customer accounts across without disruption, and it had to keep talking to Exact Online, the accounts system where Printaply’s team actually manage their products.

Our Approach

We rebuilt the store on WordPress and WooCommerce, using Elementor so the Printaply team can update pages and promotions themselves rather than waiting on a developer.

The most important piece was the link to Exact Online. Products are maintained in Exact and flagged for the webshop, then matched to the website by SKU and synced automatically every five minutes through an API connection. Product data lives in one place, and the website follows it.

Around that we migrated the catalogue and customer accounts from Magento, set up customer-specific pricing for trade accounts, added a product search that sits on every page, and organised the range into clear categories. Branded email templates and corporate pages round off a store that looks like the established supplier Printaply is.

The Result

Printaply now runs on a platform they won’t be forced off, with product information flowing from their accounts system to the website without anyone re-keying it. The store is organised into 18 product categories, with trade counter, next-day delivery and bulk discount information front and centre for repeat buyers.

We’ve supported Printaply since launch through our website support plan, from security hardening with Cloudflare to bulk catalogue and price updates. We also look after their sister brand, Cellcoat Systems.