151.9%
31.8%
151.2%
When Matthew J I Wood partnered with Arise, organic search was limited to branded keywords with little visibility beyond their own name. Today, they rank #1 on Google for 29 keywords and hold a top 5 position for 97 terms, a transformation that has fundamentally changed how the business shows up in search.
When Matthew J I Wood came to us, he had one clear goal: to grow his organic presence and make his work easier to find on Google and other search engines. Matthew is widely regarded as one of the world’s best football illustrators, with features in the likes of FourFourTwo, The Observer and ITV This Morning, but that recognition wasn’t translating into the organic visibility his brand deserved.
A closer look at the site revealed three significant issues holding him back. First, a lack of supporting content meant the site gave search engines very little to work with beyond product pages. Second, several pages were not being indexed correctly, meaning Google was simply not seeing them. Third, and perhaps most importantly for a business built around football club merchandise, no dedicated pages were targeting the major English clubs, a significant missed opportunity given the scale of demand for club-specific products.
We started with the foundations. Before chasing rankings, we needed the site to be technically sound and structured for growth.
That meant a full technical SEO audit and fixes, resolving broken links, tightening site architecture, and improving internal linking so authority flowed to the right pages. We resolved the indexation issues that had been quietly costing Matthew visibility and overhauled page titles, meta descriptions, and page structure to give every key page the best possible chance of ranking. Detailed schema markup was then built out to improve how Matthew J I Wood appeared in search results.
With the foundations in place, we turned to content and commercial performance. After a full keyword research, we identified the keyword opportunities with the highest revenue potential, particularly around club-specific searches, and built out dedicated landing pages for the major English clubs that had previously been missing from the site entirely. Every page was written to be genuinely useful to the people searching, not just optimised for algorithms.
The whole engagement was built around clarity. Every task documented, every decision explained, and monthly reporting that actually tells the story of what is happening and what is coming next.
The site is now optimised for AI-driven search and structured for continued growth, built not just for where search is today, but where it is heading.
The impact of getting the foundations right is now showing clearly in the numbers. Within six months of beginning work together, Matthew J I Wood is ranking at the top of Google for some of the most competitive searches in his niche – and the traffic and revenue figures are following.
+151.9% Organic Traffic Growth
+31.8% Growth in Organic Clicks
+151.2% Increase in Organic Traffic Value
Matthew J I Wood now holds 29 number-one positions on Google, with 97 keywords ranking in the top 5, including some of the most searched terms in the football art and sports print space. See some of the keywords below:
Position #1: West Ham Poster – Subbuteo FC – Arsenal FC Poster – Football Stadium Poster – Everton Poster – Arsenal FC Prints – Football Posters – Aston Villa Posters – Leeds United Posters – Rugby Posters
Position #2: Rugby Artwork – Golf Posters – Cricket Posters – Football Posters – Golf Course Prints – Football Stadium Prints
Matthew Wood
Matthew J I Wood
