Taking a Luxury Kitchen Designer From Low Visibility to Top Local Rankings

Strategy

We developed and implemented a bespoke SEO strategy designed to hit their objectives and reach new customers searching for luxury kitchens across Sheffield and the surrounding areas.

Keyword Targeting

We focused on both broader, high-volume search terms like ‘kitchens Sheffield’ and more specific, high-intent searches such as ‘bespoke kitchen design in Sheffield’.

Local keyword targeting was a big priority too; we introduced new landing pages optimised for specific locations, including Chesterfield, Derbyshire, South Yorkshire, and the Peak District, ensuring reach throughout the region.

Technical SEO

Before the work began, we tidied the technical health of the site to create a stronger foundation for organic performance. This included improvements to crawlability, site structure, internal linking, and indexability.

Content Expansion

We then created a range of new landing pages and blog articles to target user-intent-driven search terms.

This content helped widen keyword reach, increase topical authority, support link building, and capture more qualified traffic at different stages of the customer journey.

Results

1. ‘Bespoke kitchens sheffield’ – now position 1
2. ‘Kitchens sheffield’ – now position 3 (up 4 positions; +4.1k impressions)
3. ‘Kitchen designers sheffield’ – now position 3 (new keyword)

Further improvements included:

1. +60% increase in referring domains
2. +32% increase in organic traffic
3. +91% increase in engaged sessions
4. +288% increase in key events
5. +89% increase in key event rate

We also saw huge jumps in impression share for highly competitive, broader terms:

1. Luxury kitchens – +15k impressions
2. Luxury bespoke kitchens – +13k impressions
3. German kitchens – +3.4k impressions
4. Kitchen showroom Sheffield – +1.4k impressions

Drive more traffic, boost your brand’s visibility, and convert interest into sales. Get in touch today and take the first step towards stronger results.