Fiona Bruce Solicitors: Social Media & Content

The Challenge

When Fiona Bruce Solicitors first approached us in 2014, their goal was clear: to explore whether digital marketing, in particular social media and content creation, could lead to more client instructions. They needed to modernise their online presence, develop their brand personality, and connect with both current and potential clients in Warrington and the surrounding areas.

The Solution

Over eight years, we developed and managed a social media and content marketing strategy that evolved with the firm’s needs, including:

• Social media management across Facebook, Twitter and LinkedIn with a consistent, friendly and informative tone.
• Weekly blog production, coordinating with their legal experts to create articles with timely insights and news commentary.
• Content planning and editing, including managing a social content library, chasing contributors, and formatting blog posts.
• Ad campaign management, using Facebook and Twitter advertising to increase reach and visibility with paid ads.
• Transparent monthly reporting and annual in-person visits for content planning and review.

Our strategy focused on incorporating their unique voice; proudly Christian, family-friendly, and proudly independent - while still ensuring they remained relevant and visible to key audiences such as HR departments, CEOs, charities, and local estate agents.

The Results

• Engagement rates far above industry average, including 7.55% on Facebook (vs 0.11%) and 2.15% on LinkedIn.

• Significant audience growth, with steady increases in followers across platforms and strong local engagement.
• Improved web performance, including a 23% rise in traffic and a jump in Facebook referrals from in one quarter.
• Successful blog-driven traffic, with high-performing posts drawing hundreds of clicks, e.g. 879 for a single legal blog.
• The sustained increase in visibility, web traffic and audience engagement demonstrated that digital marketing methods could, and indeed did, lead to more client instructions.
  
  
  
  Drive more traffic, boost your brand’s visibility, and convert interest into sales. Get in touch today and take the first step towards stronger results.