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Do Keywords Matter? - How To Find Them & Use Them

In the competitive SEO industry, where those who claim page one rankings on Google's search engine result page are rewarded. So, understanding how to choose the finest keywords gives you a huge competitive advantage.

Mastering the process of keyword research, utilising SEO keyword research tools, and of course using your chosen keywords on your website, in your article's headline, copy, links, photos, and meta descriptions are all part of the technique.

If you are prepared to learn these vital techniques, let's quickly go through some helpful advice for choosing the right keywords to attract targeted traffic.

What are Keywords?

We've all heard the phrase "keyword," but if you're unfamiliar with SEO, you may not understand what it means or why it's crucial.

A keyword, which can be one word or several, is significant since it informs search engines about the information on the page of your website.

The words and phrases people type into search engines to find the information they're looking for are sometimes referred to as "keywords" in this context. Your website will appear in the search results if the user's search terms coincide with the keywords on your website.

Use Suggestions to find Keywords 

You can create a list of keywords to target once you understand what people are looking for.

Of course, Google has the most information on search activity. Have you ever noticed that Google starts to predict what you're looking for as you type a phrase into the search field? 

This is based on the popularity of previous searches, the algorithm predicts your needs and tries to save you time by making suggestions. This is aptly referred to as "Google Suggest." is the next step. By automatically harvesting every phrase from Google Suggest, the program assists you in finding thousands of long-tail keywords associated with any topic.

Use Google AdWords Keyword Planner

The purpose of the Google AdWords Keyword Planner tool was to meet the demands of businesses utilising their well-known pay-per click advertising program. Nevertheless, whether or not you intend to pay for search ads, you can still register an account.

The tool provides a tremendous amount of data. The most significant thing is that it will meet your demands for designing your blog by providing estimates of the search volume for the keywords you enter and related phrases. 

The program will provide up to 800 options when you enter one or more ideas, all drawn from Google's enormous database.

At the bottom of your Google search results page is "Searches linked to" (whatever you entered).

No matter if users use a question mark or pose a query, the most successful business bloggers handle each search as a question. In the articles they produce, they offer the remedy.

Check out these two keyword research tools if you want some shortcuts to finding the queries people have about your topic:

The tool responds with a picture of possible questions you might want to respond to when you enter a phrase. There are numerous options to sort, save, and share the findings.

To provide a visual picture of the relative volume of searches over time, Google Trends draws on historical search data. You can choose from a variety of filtering choices after entering a search phrase, including area, time frame, categories, and more.



Related Searches are Key 

Google Trends uses historical search data to present a visual representation of the relative volume of searches over time. After entering a search term, you can select from a variety of filtering options, including region, time frame, categories, and more.

Include Keywords in the Page Titles on your Website 

The page title will be the first thing someone sees when your page appears in search results. They know they've found what they're looking for when the keyword they're looking for appears in the title. Most crucially, Google also takes those page names into account.

For best results, try to place your keyword at the start of the title.

Include Keywords in your Website Content

It's crucial to offer pertinent content that clarifies issues and helps website visitors make purchases. Visitors will be drawn in and stay on your website if the material is interesting and simple to grasp, but you also need to include keywords so that Google can find your page in the first place.

It's preferable to give one page a specific keyword, after which you should do everything in your power to optimise that content for that keyword.

Make sure you have written content that addresses the term you want to target if you have chosen to go for it. Try to use the keyword in the first 100 words of your text, and be sure to do it in a way that doesn't feel forced.

If you have any questions about SEO or keywords, get in touch today!  

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