Over the years we've seen many good web designs not achieving their potential. The site may be launched with fanfare, but as time goes by it's left untouched. You may take a look at the latest news section to see an update from 3 years ago, or browse to the about page and see profiles of staff who left a year ago.
Often a business can be thriving, too busy to take some easy steps to reflect that on their site, which is possibly causing them to miss out on potential opportunities.
There are plenty of reasons why you should invest a little time into keeping your website fresh. Put simply, potential customers want to see you're active, ready for business, and flourishing. Secondly, activity and content are vital for SEO so regular updates will help you rise up the rankings. Plus, if you're updating the website regularly, visitors are likely to visit your site more often to find what's new.
So it's clear you should be keeping on top of your website updates, but how can you do it? Here are a few practical tips to help you keep things ship-shape...
Plan out on your calendar to make updates, and add them to your task list. You could schedule in a new blog post every week, or review your about page every few months. Set yourself task reminders with an app like Asana and make sure to see it as a priority!
You don't have to go it alone. Get all your team involved, and set up a rota for who'll write blog posts and when. You could even get outsiders in for guest posts or interviews. Keep people accountable, we like to keep clients accountable too if we feel their site's looking a little stale.
With a little web magic you can integrate feeds from your social media accounts to your website, meaning that as long as you're keeping your social presence up to date, your website will have some fresh content on too.
If you can't maintain a feature like a blog, you may be best not having it. Seeing news from 3 years ago can put people off!
Reuse content you may have written elsewhere, or make the most of things you do anyway. Post a project you've launched, publish some kind words from a client, or add a new staff profile when someone joins the team.
Don't just let your website sit there. Take time out to review how it's going at least every 6 months.
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