Visual storytelling has become a "must" for hospitality and holiday providers, placing particular importance on Instagram as a marketing channel.
In this workshop, we'll explore what makes Instagram such a powerful tool for travel, hospitality and tourism brands, navigating through the features, opportunities and engagement facilitated by the platform. You'll learn how to combine Instagram's interface with your brand identity to develop a creative, memorable and recognisable aesthetic, with particular focus on your content, profile, stories, highlights, advertising and analytics.
We’ll finish the workshop with a Q&A session to look at your individual priorities.
Jazz is a Digital Profile Manager at Arise, one of the UK’s top digital agencies specialising in the tourism and hospitality sector.
Having studied Digital Media & Society at degree level, alongside years of experience supporting the marketing efforts of clients across the UK (including tourist attractions and 4-star hotels) Jazz will share her knowledge and passion for the industry.
"Thank you so much for sharing these, really enjoyed the workshop and content – it was really useful"