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Should you include Pinterest in your marketing strategy?

Current research shows ‘millennials’ use Pinterest just as much as they use Instagram. So why do so many brands include Instagram in their marketing strategy, yet ignore Pinterest?

Research also shows that 87% of Pinterest users have purchased a product they’ve seen on the app. With this in mind, we would recommend you consider utilising it as another way to reach your audience. Especially if your establishment offers a particularly visual experience such as fine dining, or a location getaway.

Be first in line

As mentioned, despite its popularity not many brands have caught onto using Pinterest to market their products yet, with only 27% of marketers making use of the app. So now is a great time to get ahead of your competitors and take advantage of what is essentially a blank canvas to reach your audience.

Inspire people 

The main reason individuals choose to use Pinterest is to look for inspiration. Whether it be for interiors, baking or getaways, users will generally make a specific board for what they’re looking for then pin relevant images that spark their interest. If they’re looking for a getaway location then this is a great chance to showcase images of your establishment to entice them to make a booking.

Play the long game

If a user chooses to pin one of your images to their board, this is great move for your marketing strategy as it’s likely they will continue returning to this board and as a result will be constantly reminded of your brand. So even if they don’t initially invest in your product, there’s a good chance they will in the long run!

If you need more guidance on how to utilise different social media channels and create a different strategy to suit each, read our blog post on why each social platform needs a different approach.

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