Karl Benz Kitchens, luxury kitchen designers and installers based in Sheffield, came to us wanting to increase their visibility and reach within the region.
Organic visibility was fairly low, and they were missing out on valuable traffic.
Our goal was to help them be found more easily for both general, higher-volume and specific high-intent search terms, and to position them competitively for relevant local and luxury keywords.
We developed and implemented a bespoke SEO strategy designed to hit their objectives and reach new customers searching for luxury kitchens across Sheffield and the surrounding areas.
We focused on both broader, high-volume search terms like 'kitchens Sheffield' and more specific, high-intent searches such as 'bespoke kitchen design in Sheffield'.
Local keyword targeting was a big priority too; we introduced new landing pages optimised for specific locations, including Chesterfield, Derbyshire, South Yorkshire, and the Peak District, ensuring reach throughout the region.
Before the work began, we tidied the technical health of the site to create a stronger foundation for organic performance. This included improvements to crawlability, site structure, internal linking, and indexability.
We then created a range of new landing pages and blog articles to target user-intent-driven search terms.
This content helped widen keyword reach, increase topical authority, support link building, and capture more qualified traffic at different stages of the customer journey.
‘Bespoke kitchens sheffield’ – now position 1
‘Kitchens sheffield’ – now position 3 (up 4 positions; +4.1k impressions)
‘Kitchen designers sheffield’ – now position 3 (new keyword)
Further improvements included:
+60% increase in referring domains
+32% increase in organic traffic
+91% increase in engaged sessions
+288% increase in key events
+89% increase in key event rate
We also saw huge jumps in impression share for highly competitive, broader terms:
Luxury kitchens – +15k impressions
Luxury bespoke kitchens – +13k impressions
German kitchens – +3.4k impressions
Kitchen showroom Sheffield – +1.4k impressions
Drive more traffic, boost your brand’s visibility, and convert interest into sales. Get in touch today and take the first step towards stronger results.