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Ben Walker

Director

 

As well as Director and owner of Arise, Ben is also a digital marketing specialist overseeing all our projects.

With nearly 20 years of commercial experience in the industry backed by a degree in Computing, Ben has a wealth of knowledge and enjoys working alongside clients to bring their visions to life.

Ben is also a prolific writer having written articles for publications such as Boagworld, Hotel Owner, Hotel Designs, Boutique Hotelier, Hotel Speak, Luxury Hospitality Magazine and Boutique Hotel News.

“A big thanks to Ben for sharing his story and the 'tricks of the trade' for digital marketing with our Tourism students this week. This area has grown and is changing so quickly that teaching it needs someone who is 'in the thick of it'. Ben is a real gentleman to work with.”

Paul Fallon - Senior Lecturer
Tourism, Hospitality & Event Management at University of Central Lancashire

Generation Z spend 10.6 hours a day engaging with online content every day

It's no secret that Generation Z (broadly defined as those born between the mid-1990s and early 2010s) are digital natives and live much of their lives through their digital devices. But how much time do they spend engaging with content this way? A widely quoted 2018 report by Adobe shed some light on this, explaining that compared to millennials (those born in the early 1980s to mid-1990s),...

The true cost of cutting back on your digital marketing

There's no denying that 2020 has been an extremely rough year, with hospitality and tourism businesses being badly affected by restrictions to help reduce the spread of Coronavirus. While many hotels, chains, restaurants, pubs and tour operators have stayed positive and ploughed through this period and kept their marketing efforts alive, many have instead put their marketing on the backburner....

What to include in your digital marketing during the Coronavirus pandemic

In light of the unfolding spread of Coronavirus and the effect it’s having on all our lives, there’s no doubt that hospitality businesses will face a vast challenge in the coming weeks and months. Many hoteliers are turning to their digital marketing channels to help them communicate with and reassure their audience and unlock opportunities to adapt, mitigate losses and support...