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Showcasing luxurious image of plaster design brand

The Challenge

Hodkin & Jones have over 150 years experience creating beautiful ornate plaster mouldings for grand homes and designer interiors. When they came to us their online presence was barely existent; their social media channels were sparsely populated, they had an Adwords account that was ticking over without any real management, and they had nothing in place to boost SEO.

As a luxury brand, it was important for them to turn this outdated online image around, to continue delighting their existing clientele, and to spread further awareness of their brand in order to reach new customers. They wanted to grow their social media audience significantly, as well as increasing engagement.

They wished to raise their Google ranking position, and their Adwords campaign required regular management to allow it to achieve optimum results.

The Solution

We tackled several areas of their online presence, with the main aim of communicating the luxury aspect of the business to a vast online audience in order to potentially gain more online sales and project enquiries. Our full digital coverage included...

Striking the right tone on social media

Populating social media channels with content featuring the right imagery and tone to showcase their luxury image.

Reaching a bigger audience

Spending time growing the social media audience through the use of brand awareness Facebook ad campaigns, as well as expanding social presence further through the creation and population of an Instagram account.

Driving store traffic

Sending customers directly to their online store through the use of Facebook shopping campaigns.

Building authority

Engaging with other brands in the industry in order to establish a sense of authority.

Maximising return on paid advertising

Managing the Adwords account to ensure the campaign included the most useful keywords for their business, established through thorough keyword research.

Attracting organic traffic

Putting SEO tactics in place in order to begin the long term strategy of boosting their Google search ranking.

The Results

At present, we’ve achieved the following from our time spent managing Hodkin & Jones online presence...

Social followers grown from 41 to
4,608+
followers
Average monthly social media engagements
15,600
engagements
Average monthly online store visitors via Facebook
930
online store visitors
Average Google Ads cost per click reduced by
£0.51
cost per click saving

“Having worked with Arise for a number of years they've really helped us get to grips with our digital marketing, helped share our heritage and luxury product, and grow online sales.”

Bridget Bower, Hodkin & Jones
Arise
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