New technologies are continuously being developed, and digital marketing is no exception.
One of the most revolutionary advancements in recent years is artificial intelligence (AI). But can AI affect digital marketing?
The short answer is yes! Businesses can target their clients more effectively and correctly with AI, resulting in higher conversion rates and returns on investment.
Businesses may use AI driven marketing to automate monotonous processes like email marketing and social media campaigns with the aid of artificial intelligence. Additionally, AI can be utilised to better personalise content for both existing and new clients. AI may assist companies in better understanding their target market and creating focused marketing strategies that are more likely to lead to conversions by analysing consumer data.
So let's dive into some of the benefits of AI for Digital Marketing…
The Benefits of Using AI in Marketing
AI has a variety of advantages for businesses when it comes to their marketing, including enhanced ROI, more productivity, and better consumer insights.
The ability of artificial intelligence to automate processes that would otherwise take a long time or be difficult for people to complete is one of its main advantages. For instance, AI can spot patterns and trends in enormous data sets that people might be unable to notice. This can assist companies in making more educated choices regarding their goods, services, and marketing tactics.
AI may also be used to customise user interfaces and produce more fluid interactions between computers and people. The potential uses of artificial intelligence technology are limitless as it develops.
Advanced profiling
Every company is aware of the value of profiling. You won't be able to customise your marketing without a thorough understanding of your target market.
Knowing the characteristics of your ideal customer can help you segment & tailor emails and other content to precisely fit their requirements. In fact, according to Deloitte's study, incorporating your customer's name in your emails can raise open rates by 5.2%, while more customised communications can see increases of 11% to 55%.
However, it would take a lot of effort to compile your customer data and customer experience into a small number of ideal clients (not to mention extremely dull).
Fortunately, AI is particularly adept at performing this. You can do challenging consumer segmentation tasks in real-time with AI by processing billions of data points to create individualised, practical customer profiles based on information like:
- Geolocation
- Similarities with other existing customers
- Customer data (age, sex, marital status, etc.)
- Previous interactions with your brand
- Customer behaviour
Getting this done early is crucial because these AI-supported profiles serve as the foundation for many of your other digital marketing initiatives.
Dynamic pricing
Giving your services or products a flexible price is appropriate in some businesses. Consider Uber, which uses AI algorithms to dynamically alter fares based on usage, demand, customer kinds, and more.
This is effective if your product or service changes depending on the needs of the consumer or is time-sensitive. AI enables you to determine the ideal prices based on the current conditions, including the time of day, the stock on hand, the availability of specific parts, etc.
Personalization
You may tailor your campaigns and adverts for leads and consumers even further with the aid of AI.
Numerous levels of personalisation are already present in current digital marketing strategies.
We already have the technology and tools to distinguish between gender, age, hobbies, past browsing habits, and many other factors. As an illustration, it is currently standard practice to display alternative headlines and images to different target audiences. However, customization in digital marketing is still in its early stages.
AI and machine learning will enable you to highly customise your marketing efforts.
Your audience can be divided into even more granular target groups when you utilise AI techniques with personalisation. You'll be able to simply establish even smaller speciality audiences of 10 people or even one person rather than targeting an audience of 1000 people.
Your audience can be divided into even more precise target groups when you utilise AI techniques with personalisation. You'll be able to simply establish even smaller speciality audiences of 10 people or even one person rather than targeting an audience of 1000 people.
Create intensely personal experiences for potential customers. There is little doubt that using ultra-personalization across all channels, from Facebook to email and everything in between, will increase conversion rates.
The Future of Artificial Intelligence in Digital Marketing
Artificial intelligence is without a doubt transforming the field of digital marketing quickly. The usage of AI-powered tools and platforms to automate numerous marketing processes, from developing personalised content to detecting new clients, has increased over the past several years.
In the upcoming years, we may anticipate the emergence of even more cutting-edge and potent AI-driven marketing solutions.
Got any questions about your digital marketing? Get in touch today!