The Challenge
Ant Marketing, a Sheffield-based telemarketing company with a national client base, wanted to raise its online profile, improve engagement, and build a stronger presence - both locally and across the industry. Their goal was not only to appear more professional online but to use digital content to support longer-term lead generation and brand awareness.
The Solution
Over six years, we worked closely with Ant Marketing to build and manage their digital presence across multiple platforms. Our support included:
Social Media Management
- Daily content for LinkedIn, Twitter, and Facebook, maintaining a professional tone while showcasing company culture, client work, and recruitment.
- Direct management of founder Anthony’s LinkedIn profile to support personal branding.
- Creation of a tailored social media strategy focused on reach, relevance, and engagement.
- Facebook and LinkedIn advertising campaigns, including recruitment promotions with average CPCs as low as £1.69.
Blog Content Creation
- Researching, writing, and publishing up to six blog posts per year.
- Aligning blog topics with social content to support SEO and drive website traffic.
- Case study writing to highlight successful client work and campaigns.
Google My Business Management
- Initial audit and consolidation of three business listings, including profile optimisation and review management.
- Ongoing monitoring of GMB profiles, including chat response and up to 15 review responses per month.
- Regular content posts aligned with Facebook activity to support local SEO.
Content Review Meetings & Photography
- Regular catch-ups for content planning and updates.
- Occasional in-house photography to support visually engaging posts.
Results
- LinkedIn followers grew steadily to over 2,100, with 46 new followers in a 30-day window.
- Job vacancy campaigns performed strongly, keeping ad spend low and targeting relevant job roles.
- Facebook engagement reached 8.5%, far exceeding the industry average of 0.02%.
- Ant’s content-driven presence positioned them as an active, credible player in the industry and within Sheffield.