Social Media for Historic, Luxury Hotel

The Peacock at Rowsley

The Peacock at Rowsley is a grade 2 listed, luxury hotel, sat in the grounds of the Haddon estate. They wanted to raise their online profile and use online marketing techniques to generate interest in activity breaks.

We took over the Facebook and Twitter accounts and began posting content with a particular focus on the visual aspect of the Peacock—its stunning interiors, surroundings and dishes at its fine dining restaurant. We’ve set up Facebook ads and email marketing campaigns to specifically target individuals interested in luxurious and historic accommodation and we’ve generated some great results.

We’ve recently set up an Instagram page to visually depict the hotel further and expand the online reach onto another platform.

As we continue working with the Peacock and move into new social media channels, we hope to continue seeing great results.

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