Unleashing the full power of digital marketing for hotels

Online marketing for an event isn't always easy, and how you chose to market and promote your event can determine how successful it will be.For organisations with an established online presence, their promotional content doesn't have to reinvent the wheel, it can speak for itself. However, not everyone is in that position.Whether it's your first event or you are yet to establish yourself...

Instagram is all about experiences and visual storytelling. The platform’s image-based structure perfectly suits the hedonic and visual qualities of hospitality, tourism and leisure organisations, helping brands to show their target audience the benefits of engaging in their experiences, rather than simply telling them.By now, all experience-based organisations should see the value of...

Instagram is all set to be one of the most influential platforms of 2021, so it is important to consider how your business can adapt to the changing times and stand out amongst competitors.Instagram is constantly evolving, adding more and more new features to the platform to encourage user retention and repeat use. Instagram stories are a huge part of the platform, with 60% of users saying...