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4 Social Media Updates You Need to Know About


Social Media trends never stop, algorithmic shifts and best practices are ever-evolving, as are the platforms and the way in which the users interact.  

That's why we have compiled some of the latest social media updates, so you can test them out and take your social media strategy to the next level. 

TikTok Expands Video Length to 10 Minutes 

According to TechCrunch, TikTok is starting to roll out the ability for users to upload videos up to 10 minutes long. Tiktok has been testing the update for several months prior to its formal introduction. Following a modification in July 2021, TikTok videos might now be up to 3 minutes long. Prior to it, the time restriction had been increased from 15 seconds to 60 seconds.

When filming things like cooking demos, beauty lessons, instructional content, comic sketches, and more, the longer video length will allow creators more time and freedom.

With today's news, TikTok will be a stronger competitor to YouTube, which is expected to generate $28.8 billion in ad income in 2021. YouTube, on the other hand, has been threatened enough by TikTok's success to establish its own short-form video rival, YouTube Shorts, within its own app.

TikTok's edge isn't just in hosting short videos; it's also known for its combination of features, such as its library of special effects, AR capabilities, and song catalogue, meaning that the social media behemoth of TikTok isn't going anywhere soon.  

LinkedIn launched Newsletters for Pages

LinkedIn is constantly updating their offering to make it a comprehensive social media channel for marketing. Articles for Pages was rolled out last year to help publish long-form professional content. This was done with the goal of generating more participation on the site by igniting dialogues. Newsletters are a new method to develop communities around themes that matter to your consumers by sending out recurrent articles from your Page to subscribers.

Here’s how LinkedIn wants Newsletters to help you grow and strengthen your community:

  • Drive immediate reach with automatic, one-time notification to your Page followers when you create your Newsletter and by sharing your content outside of LinkedIn to increase viewership.

  • Sustain an engaged community of opt-in subscribers with on-platform and email notifications when new content is published.

  • Communicate with a free, native solution that makes it easier than ever to draft and publish long-form content.

Insider, a global news source, and the webchat titan Zoom, experienced immediate benefit in their initial Newsletter efforts, with Insider gaining roughly 820,000 members in only 24 hours.

Drive Reach with Videos on Facebook 

For Q4 2021, Facebook released its newest Widely Viewed Content Report. People in the United States visited the most domains, links, pages, and posts, according to the research.

While the Q3 2021 report focused on lighthearted questions and humorous postings placed as text over an image. Both the most-viewed domains and links categories are dominated by YouTube and TikTok. And videos dominate the top places, accounting for the great majority of the most-viewed Facebook posts.


Instagram shuts down IGTV, Hyperlapse and Boomerang

 Instagram has removed two more of its older apps from the app stores, a week after confirming its plan to shut down its standalone IGTV app in order to focus on efforts like Reels. Hyperlapse, a timelapse video app, was originally released in 2014, while Boomerang, a looping video app, was released in 2015.

Boomerang had 301 million lifetime global downloads, compared to only 23 million for Hyperlapse, according to Apptopia. Furthermore, at the time of its withdrawal, Boomerang was still averaging 26,000 downloads per day, according to the company. Boomerang, on the other hand, was available on both the Apple App Store and Google Play, whereas Hyperlapse was exclusively available on the Apple App Store.

Both apps were created with the intention of providing new creative tools to Instagram users without slowing down the main app; however, Instagram no longer has these worries. Instagram now allows users to access photo and video postings, Stories, Reels, live videos, online purchasing, limited-time product drops, and more, attempting to be a one-stop-shop for all of its users. 

It's vital that your business remains visible on social media and keeping up to date with the latest trends will ensure you stay relevant and maintain a social media presence. For more digital marketing advice, check out the rest of our blog.

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