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Coalters: Paid Social

The Challenge

Coalters are an award-winning estate and letting agents based in the historic city of York.

The team a Coalters were keen to generate awareness and leads for their lettings management serves, and needed someone with expertise in social media and paid advertising to enable them to move forward.

The Solution

We created targetted Facebook ad campaigns focussed on lead generation and clicks, these focused on the free lettings valuations Coalters were offering for landlords and homeowners.

We presented these ads in a variety of formats; written messages, visual posts, testimonials, videos and lead generation forms.

This approach allowed us to test and measure, optimising the campaign over time to produce the best and most cost-effective results.

Facebook’s powerful targeting tools allowed us to promote these ads to a specific audience based on demographics, interests and importantly, in this case, geographic location.

We also supplemented the paid approach with organic social media management across Facebook and Twitter, sharing posts, videos and informative news articles related to the campaign objectives to boost brand awareness and engagement, as well as growing followership to increase online credibility and content engagement.

The Results

Cost per click achieved
Reach generated
Clicks generated
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