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Luxury appeal for handmade kitchen brand

The Challenge

When we first met Jonathan, the founder of My Fathers Heart, it was clear he had a big vision for the business.

Having already established an excellent reputation designing and fitting handmade kitchens for high-end clientele, he was gearing up for massive expansion with the creation of their £1m landmark showroom and workshop in Sheffield.

Unfortunately their web presence didn’t tally with this—it was outdated and didn’t reflect the premium caliber of their work. Jonathan had even heard that they’d lost work from potential customers that had been put off by the website.

The Solution

Reflecting the quality

The key area we tackled for Jonathan and the team was to create a design that reflected the quality of their workmanship and premium feel of their brand, ultimately attracting the right customers. A large part of this came from a strong focus on quality photography, letting their workmanship speak for itself, along with with minimal but strong wording.


Improved customer experience, driving interest & enquiries

It wasn’t just about the visual appeal, though this was key, but an overall improved customer experience ensuring that interested buyers are informed and encouraged, rather than put off. Ultimately this makes it easier for interested browsers to engage with the brand and make first contact.

Easy maintenance and quick support, saving time & effort

We’ve made it easy for the team to have control over their site’s content with an easy-to-use content management system, allowing them to update photography, wording, and information such as opening times as and when they need. But we’re also on hand to cover content and maintenance issues for them, saving them time and effort.

Ability to adapt

With the project itself coming out of Jonathan’s realisation that he needed to adapt to improve his business, we’ve been able to offer our digital expertise further help the My Fathers Heart team grow and adapt. We designed and created an additional standalone site for their collaboration with award-winning German kitchen brand SieMatic, helping them to reach and attract a new set of customers.

The Results

My Fathers Heart have grown from strength-to-strength since our first encounter, and we’re humbled to a part of their story.

Visits from new users (2015/16 vs 2016/17)
2,211
new users
Time supported
1,285+
days

“The Arise team are always willing to help and work to the exacting standards we expect at my fathers heart.

Never grumbling, always polite and willing, I can't recommend them too highly.”

Jonathan Coulthard, My Fathers Heart
Arise
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