CJ Signs came to us with wanting to improve the of quality traffic coming to their website and increase quality inbound enquiries, whilst maintaining a strong brand presence.
PPC
We began by undertaking a comprehensive PPC account audit, identifying a number of key areas to improve, and prioritising immediate actions that could make a real difference.
After spending time researching industry-specific keywords and tidying up the account structure, we began to work through the campaigns one by one, creating compelling ads and assets to drive engagement and improve click-throughs. All this was done whilst focusing on bringing in the right kind of users with a heavy emphasis on intent.
Following the implementation of detailed conversion tracking, we narrowed down and streamlined the target keywords, focusing on high-intent and service-specific phrases, and quickly started to see results improving.
We’ve been working with CJ Signs for a little while now, and have seen some fantastic PPC results:
